Pop music's 'Latin Explosion' of 1999
It's Been a Minute
English - October 12, 2021 04:10 - 33 minutes - 31.1 MB - ★★★★★ - 8.2K ratingsSociety & Culture interview news comedy culture politics entrepreneurship business health leadership books Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In the late 1990s and early 2000s, Latino artists like Ricky Martin, Marc Anthony, Jennifer Lopez and Shakira ruled the pop charts. But who was that so-called "Latin Explosion" actually for, and what were the business considerations behind it? In the third part of our series exploring crossover in pop music, we examine how this supposed boom turned out to be more of a marketing creation, which evaporated when digital streaming entered the picture.
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