All About Instagram Influencers And How They've Changed Advertising
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English - September 10, 2019 07:00 - 30 minutes - 28.2 MB - ★★★★★ - 8.2K ratingsSociety & Culture interview news comedy culture politics entrepreneurship business health leadership books Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Social media influencers have changed the marketing industry. Brands now pour billions of dollars into partnering with people who can reach audiences on platforms like Instagram and YouTube — whether they're advertising a handbag, a video game or a meal at a local restaurant. But what does it take to become an influencer, and what happens when your livelihood is tied to a platform that's not your own? Sam talks with an influencer, a reporter who covers the industry and an executive who helps influencers achieve stardom.
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