Steph Claire Smith & Laura Henshaw met as two young models who bonded over their struggle with diet & exercise culture and a mutual desire for a healthier, more holistic relationship with food & their bodies.

In 2015, Steph and Laura launched a recipe ebook accompanied by workouts and posts from their social media.

The response saw them realise a gap in the market for a health & wellbeing business model that genuinely empowers people to live a balanced life.  And so, the evolution of Keep It Cleaner began. 

Jordy sat down with Steph & Laura to go Behind Her Brand and discover how they have built the Keep It Cleaner empire & become two of Australia's leading women in business.


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