How to get Free Marketing Assistance – ITPN-EP15

Conferencing
In this episode of the IT Provider Network, I am going to share with you some of my observations from conferences I have just attended and show you how you can get free marketing assistance from your partners.
ASCII Summit
ASCII www.ascii.com
I attended the 2017 ASCII summit for NY and NY a couple of weeks ago.   It was great to connect with the ASCII leadership team, the vendors and my peers in New Brunswick.   ASCII is the oldest and largest group of independent IT solution providers, integrators, and VARS in the world.  Founded in 1984 by a really interesting guy named Alan Weinberger.  They cater to IT professionals by providing the following benefits:
Purchasing Discounts

Better pricing for Distribution -  2% to 15% additional discounts
E&O Professional Liability Insurance - Group purchasing power equals more value for the money

Free Marketing Assistance

Done for you eNewsletter - they design and deliver a monthly newsletter for you.
Done for you social media service - postings to Facebook, Twitter, and Linked In on your behalf

Networking

Large Membership since 1984
Network of Peers for out of town clients
One off purchasing without authorizations through other members with authorization

Knowledge

ASCII Summit's
2017 Keynote Frank Abagnale - "Catch Me if You Can"

Industry Advocacy and Group Buys

Work with Manufacturers and Distributors to resolve issues
Initiate Group Buys for ASCII Members

XChange 2017
Hosted Conference by The Channel Company is different in that you are paired up with your peers in boardrooms.   12 MSP's or solution providers are pitched in 25-minute sessions by qualified vendors that are paying for the conference.  I was in the Mid Market 2 group with a great bunch of people.   From the board rooms and the keynotes, this was some of the most important take aways to help you build, grown and scale your business.

Observations and Offerings
Datto

Free Marketing Assistance
MarketNow offering - private label MindMatrix
Done for You Webinars
Datto Partner Portal

Intermedia

Has the king fallen?
VoIP Service and Free Phones
MDF Funds
Intermedia Partner Portal

AeroHive

Cloud Managed Wireless
100% Channel Focused - Great Partner Program
New Wall Plate Access Point and Switch
WAAS offering through Synnex
Partner Program Information

David Russell - Manage To Win
Certified LEADER Program  - Leadership Training
Gary Pica - TruMethods
Formula Won Program
What you should do right away

If you are a Datto partner,  sign up for MarketNow and drive traffic to your business
If you are not working with a coach, get one!  It's like having a non-voting board of directors
Check out AeroHive and the viability of starting a "Wireless as a Service" offering in your company.
If you want to get more out of conferencing, check out this free course from Michael O'Neal of the Solopreneur Hour called Conferencetopia

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