COVID-19's Impact on Cybersecurity Marketing
Cybersecurity Unplugged
English - August 10, 2022 13:00 - 28 minutes - 26 MBTech News News Technology cybersecurity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Are We Prepared?
Next Episode: The World of Threat Landscape Visibility
From a marketing point of view, events are about brand awareness and demand generation, pipeline acceleration, media relations and more, but COVID-19 had different plans for marketers. Netzer weighs in on how difficult it's gotten to rise above the noise after transitioning to digital.