Brand Narratives and Awareness in Cybersecurity
Cybersecurity Unplugged
English - January 19, 2022 14:00 - 24 minutes - 22.6 MBTech News News Technology cybersecurity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Impact of Digital Transformation on Business
Next Episode: Challenges in Today's World of Cybersecurity Marketing
Kyle Flaherty is the SVP of global marketing for Cybereason and a tech executive who is known for launching high-profile technology startups with four successful exits. In today's episode of Cybersecurity Unplugged, Flaherty discusses:
The impact of Cybereason's brand; Importance of brand campaign awareness Effective brand campaigns to focus on and why.