A Marketer's Competition
Cybersecurity Unplugged
English - April 27, 2022 13:00 - 33 minutes - 30.9 MBTech News News Technology cybersecurity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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David Bruce is the global security lead for product marketing and the mainframe software division for Broadcom. Bruce has been in and around the market for years and knows how today's world is unprecedented in terms of noise levels and competition. There isn't a market without some competition, but there's insight as to why many of today's marketing approaches aren't quite cutting it.