The World Natural Bodybuilding Federation was founded in 1989, and since its inception led the way in professionalism for drug-free bodybuilding. We have the pleasure of speaking to one of the heads, Bob Bell, who started as a WNBF competitor, became a promoter, and now sits at the helm with Tina Smith and Nancy Andrews. The story of this progression is an intriguing one that gives insight into the complexities of keeping a sporting organization alive and flourishing. Further, just how do you decide winners in a fair and consistent way in a subjective sport? Tune into this episode to learn the answer and hear the story of the WNBF.