Episode 95 - Influence - Robert Cialdini - Part 1

Inward Book Club

English - May 13, 2020 16:41 - 37 minutes - 34.1 MB - ★★★★★ - 2 ratings
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Previous Episode: Episode 94 - Jeb Blount - The Big Interview

Next Episode: Episode 96 - Influence Part 2 - Sales is all about Influence

In this weeks episode MP and JG start a new quest. Influence by Robert Cialdini is a seminal work on what motivates people to buy. A must read for any sales person looking to up their game. The guys seem to be really into this one with some fab anecdotes about the concept of reciprocation as a weapon of influence and how to use that in a sales context.