Observing the Trademark Distinctiveness Criteria as a Fashion Brand in Nigeria and Africa

The innovation associated with a fashion brand is preserved via trademark and intellectual property mechanisms.

An essential condition for trademark registration is distinctiveness. To steer them clear of the concerns with infringement and counterfeiting, the fashion firms' unflinching inventiveness is kind of a test.  

In episode 90 of the #IPSERIES podcast, I analyzed the role of a registrar, pertinent intellectual property rights, grounds for trademark invalidation application, trademark dilution, and many other factors in the case of Thom Browne's victory over Adidas over his four-stripe motif against the vase of Louis Vuitton losses the checkerboard patterns aka Damier Azur following a petition for invalidation by Mr. Norbert at the EUIPO.

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