Mike Kanach on Trademarks & Craft Beer

Ipse Dixit

English - November 05, 2018 20:35 - 39 minutes - 35.8 MB - ★★★★★ - 98 ratings
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In this episode, Michael D. Kanach, a partner at Gordon & Rees LLP in San Francisco and a trademark scholar focused especially on issues relating to the craft beer industry, discusses trademarks, branding, and craft beer. Among other things, he explains what trademarks protect, how to obtain a trademark, and the business considerations affecting whether to register a trademark. You can read some of Kanach's articles here and here.

Keywords: Patent law, authenticity, symbolic goods, evaluations, on-line reviews, mergers, acquisitions

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