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The Dangers of Good Marketing
IPA Payments Pod
English - October 13, 2022 14:01 - 43 minutes - 30 MB - ★★★★★ - 9 ratingsNon-Profit Business Government cfpb giftcard openloop prepaid Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Filtering Payments with FIS
Next Episode: Regulators aren’t distracted by the Midterms
Good marketing seems like it would be a crucial part of any business plan, but even the best marketing plans in the world come with risks.
In this episode, we present a lightly edited version of the audio from our Oct. 4 webinar, The Dangers of Good Marketing with Adwait Joshi, the founder and Chief Seer at DataSeers, an AI software provider for banks and fintechs.
He discusses the risks of good marketing, including the business risks of attracting the wrong kinds of customers and the security risks of drawing the attention of fraudsters. He also talks about how to implement solutions.
We want to thank our member sponsor NetSpend for supporting the show.