Speaking with ALL TIGERS Founder Alexis Robillard

Today I am speaking with Alexis Robillard. Alexis has been working in the cosmetic industry for over 15 years in Paris, working for several international fragrance or skincare brands including Dior, Burberry, Jimmy Choo fragrances. He is now the founder of ALL TIGERS:  100% natural, vegan and ferociously stylish lipsticks and nail lacquers.

This series features conversations I conducted with individuals who have dedicated their work and lives to Vegan research, businesses, art, and society. This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. 

https://en.all-tigers.com/

@alltigers_organics

 

TRANSCRIPTION

[00:00:10] Hi, I'm Patricia. And this is investigating Vegan life with Patricia Kathleen. This series features interviews and conversations I conduct with experts from food and fashion to tech and agriculture, from medicine and science to health and humanitarian arenas. Our inquiry is an effort to examine the variety of industries and lifestyle tenants in the world of Vegan life. To that end. We will cover topics that have revealed themselves as Kofman and integral when exploring veganism. The dialog captured here is part of our ongoing effort to host transparent and honest rhetoric. For those of you who, like myself, find great value in hearing the expertize and opinions of individuals who have dedicated their work and lives to their ideals. You can find information about myself and my podcast at Patricia Kathleen dot com. Welcome to Investigating Vegan Life. Now let's start the conversation. 

 

[00:01:13] Hi, everyone, and welcome back. I am your host, Patricia. And today I am sitting down with Alexis Robillard. 

 

[00:01:20] He is the founder of All Tigers, which is a hundred percent natural Vegan and ferociously stylish lipstick and nail liqueurs line. You can find them online at e n dot all hyphen tigers' dot com. That is e n dot all hyphen t ig e r s dot com. Welcome, Alexis. 

 

[00:01:42] Thank you for having me. Absolutely. I'm very excited to climb through. 

 

[00:01:46] You the first French Vegan company that we've spoken to. I've spoken to Irish and Australian. So I can't wait to climb through everything. And for everyone listening. I'm going to read a bio on Alexis to give everyone a good platform for where he's coming from. But before I do that, a roadmap of today's podcast will first look at Alexis's history and brief background on academia and his prolific professional life in the cosmetic and beauty industry. And then we'll start unpacking all tigers. The impetus for why it was founded, as well as some of the logistics of the who, what, when, where hot while and why, such as funding, co-founders, those types of things. And then we'll get further into the philosophy and the ethos behind the line, why Alexis chose to make it Vegan the story behind it and all of those questions within that. We'll wrap everything up with advice that Alexis may have, an information he can share with those of you who are looking to get involved with what he's doing, purchases, items and perhaps emulate some of his career success. A quick bio on Alexis before I pepper him with questions. Alexis is a French citizen who has been working in the cosmetic industry for over 15 years in Paris, working for several international fragrances or skincare brands including Dior, Burberry, Jimmy Choo fragrances. The idea came to him when his pre-teen daughter started to get into makeup. 

 

[00:03:07] He noticed that it was either really trendy but not very green or green and not really trendy. And there was also a kind of Vegan challenge. The Vegan claim often used as camouflage for highly synthetic formulas. Why not have both? Alexis asked himself. Plant based formulas and Vegan  formulas. 

 

[00:03:27] He then realized that all women around him were confronted with the same exact issues. That was the starting point for all Tiger's natural Vegan and ferociously stylish makeup. So, Alexis, I love that the impetus and I really look forward to kind of unpacking all tigers and get further into the story about what you've discovered with your daughter, with the information you have on your website. But before we do that, could you draw us a history, a brief professional history and academic background? I mean, you were hanging out in Paris at dawn, Burberry and Jimmy Choo, some of the iconic moments of makeup, cosmetics and fashion. Can you kind of dress the history of your professional life bringing you to all tigers? 

 

[00:04:10] Yes. Well, I have worked for 15 years in the cosmetics industry, so much in marketing positions for beautiful brands, as you said. So I started that perfunctory job as a young product that people are parents in care and fragrances. And then I moved to a license to of Burberry and Jimmy Choo fragrances, which is in Paris as well. And finally, I worked for a few years for French brands like Issues Can Care and Hope to get into the French wellness brand that are sold in pharmacies in Europe. So it might not sounds like it, but when we have my back, when that actually I've worked on many projects that were linked to natural beauty formulas. But as you may know, the this kind of project where I was never launched into WhiteWave is a way to focus to the rockets were not ready maybe or consumers were not ready. So over these years, I had some frustration that I was quite convinced that we could do much better on this on natural plant based formula. That's why I actually I I came at a point where I wanted to watch a more personal story. And this is where the idea of all Tiger's natural makeup came up. 

 

[00:05:19] OK, so let's get into the logistics. Get those out of the way. When was it founded? 

 

[00:05:24] Did you have any other founders and did you take any kind of financial funding, be it loans or venture capitalists or tigers? 

 

[00:05:34] No, we are a small team of sweet people to David. It was actually your own near to your story. I started at the end of 2017. Well, actually, I found a supplier of the ideal supplier, Faltu, to work on natural makeup. And it was purely self-funded at the beginning, know in 2017. And I waste a little of money on the way. But still, it is Stela. I worked on a valve that actually financed most of our spendings now. So. So, yes. So we'll launch the actual launch came after a crowdfunding campaign. So it was planned at the beginning, at the end of 2017, beginning of 2018. I started the project and actually I did two quotes on this campaign. At the end of 2019. And then I was always there to look for money under way. But most of our spendings today are friends by our turnover and organically. 

 

[00:06:35] OK. And I'm wondering, finding I know Vegan companies in the United States go through a plethora of venues and there are different indexes. They find their manufacturers and distributors and things like that. 

 

[00:06:48] What was the journey like for you researching people to help you manufacture Vegan products? How is that interviewing process where there are a lot to choose from? Well, very few, actually. 

 

[00:07:00] I wanted to make makeup that could be at the same time so natural. And again, as we said, as you said before, actually you can do Vegan when it's one of the Coxsone synthetic ingredients. But I wanted to be natural makeup and natural formulas. So it was quite complicated here because it's not an expense, as you find everywhere. It's only a few suppliers in Europe doing plant based makeup. And again, makeup is on the other side. So actually, that was very few they that to play football. So I did some interview. As you said, it was quite some research, but at the end of the day, you don't have so much choice. So, yeah, what is great is that actually it was love love at first sight with a supplier. So at least on a personal level, we were super in line. And they're quite easy to actually grant the some vision. 

 

[00:07:47] Absolutely. And you're drawing up an interesting point, and I'm glad for that clarification. I kind of want you to enumerate on that, expand further for our audience. It's it's something that your website addresses very elegantly. 

 

[00:07:59] But there is an absolute distinction between something being Vegan and still very synthetic and processed. You have this emphasis towards 100 percent natural. Can you kind of speak to those differences or how they go? Hand-in-hand, but not necessarily always. 

 

[00:08:14] Yes, of course. Actually, when I when I started in the cosmetic industry, we were not questioning that much. The formulation itself, actually, cosmetics have a long history of synthetic ingredients that are easy to supply of debate over time. So the majority of cosmetics is city based and natural ingredients are quite an exception, actually. And there is also the question of animal derived ingredients like, you know, collision yellow and see so much more. I got interested Step-By-Step in Green Beauty, but I was super convinced that we should do both, actually. So at the same time, it's more natural ingredients and also not using animal derived ingredients. So I think that, yes, the main challenge is actually to do both. You say if I just use the example of lipstick, for instance, this is that a woman would eat up to two kilos of lipstick of our lifetime. So you would expect most brands to select very wisely their ingredients, particularly super healthy. But when you look into the ingredient list on the lipstick packaging, there is nothing you would like to put on. I don't know your daughter's leap's or your models or your wives or your sisters. It is quite nonsense. It's two kilos of crude oil in its petrochemical based silicones. It's very a lot of questionable chemicals, ingredients and animal derived stuff as well, which is quite. Here, when you read on the level of the packaging. So, as you say, it's when went in the lipstick, for instance, on animal derived ingredients, you will find beeswax or these products often come from far away where the conditions are quite controversial. These are raised in the box and said with cause and no flowers, no query, no nice beekeeper in love with me. So it is unethical. For once in a lipstick, you can also find a wet pigment called the chow mein, which does not Vegan it comes from female Chinese. So there the sun dried and crushed. So another ethical issue, you don't really want to see the animal or insect to actually create a lipstick. And we want to put actually that on your lips, so. The alternative would be to just replace banks into thinking we just have a 100 percent synthetic lipstick. But it is the same actually you don't want to eat two killers of synthetic ingredients. So you see what was important for me. You ready to get to natural end again and make only Vegan, which also could mean actually. It really is. 

 

[00:10:49] And this is where the Vegan as natural 100 percent kind of meets up with it. 

 

[00:10:55] There is a parallel in the food based world where people are talking about being whole plant food based vegans as opposed to just being vegan. There's that junk food vegan person out there and there's this parallel after I was researching the work that you've done in your company at all, Tigers, and I was looking into and kind of rethinking. I had been taught from a very young age that to have a you, it was impossible to have a vegan cosmetics line because there was nothing that created the preservatives that the items would tarnish or become rotten before one could use them all. And there weren't medium's platforms to deliver the same consistency on. And there was this kind of understanding, even as you know, as someone who is very well versed in the Vegan community, that there was just an inability to have cosmetics be 100 percent natural and Vegan you could have them Vegan, but they were going to have these chemicals in them and things like that. And it does sound as you're describing everything out there that isn't 100 percent natural and or Vegan it sounds like there aren't any mediums left, the people you're working with, the people that are, you know, manufacturing it. Are they flagships? Are they people who are like the first in their industry? Or are there a lot of companies out there that have these alternative ingredients that we just don't know about? 

 

[00:12:14] I think it's you have a lot of alternatives and you have a lot of brands working on that. But as you say, it's much more like local small brands. It's never like to big luxury brands, probably because actually it's not as easy to. Created an industrial process for very large frontages on a natural formula, because actually it requires some specific attention. And you can have very fast process, for instance. So I think that's why actually most of the companies don't want to put there, because it would actually raise the costs because, of course, natural ingredients are more expensive than most of the synthetic into alternatives. And also, it's as impact on cheating, on industrial pressure as and so on. So it makes it much more complicated. And if it's complicated, it's more costly. So I think that's a reason why it is still small brands or local brands. It's more complicated to industrialize a product for sure. It would be more costly. So natural ingredients are much more costly as well. So I think that the secret of it and why actually it still is a small companies that actually go for it because it gives even the consumers that they want to invest in the consumers. 

 

[00:13:34] Yeah, absolutely. I'm curious. And you're and I want to restate what you said, because I read it on your website and gasped. 

 

[00:13:41] And the average woman will consume, ingest, swallow two kilos of lipstick in her lifetime, which, you know, and I had never even really clarified. Even the most natural of lipsticks, whether or not I want to take two kilos of that going through my digestive track over my lifetime. And your story is interesting. It starts with your daughter coming of age and getting into cosmetics and all of that. You kind of speak more to that. How did that whole thing transition into you kind of thinking about what products you did want her using? 

 

[00:14:15] Yeah, actually, the idea of all tigers came, as you said, it was my daughter. She is 14 today. And so she was a teenager at the time and she was planning summercamp. And, you know, at the end of a summer camp, there was a party. And when you were eleven or twelve, you planned this event as if it was the Emmy Awards night. So. So she was looking for a lipstick. I'm joking. How serious? 

 

[00:14:39] And when we looked together, I was quite surprised because we noticed it was either a really trendy but not that we know who we not fully 20s, as you said before. And I realized that all the women around me were confronted with the same exact issues where they wanted more natural lipstick that they didn't want which brand choosing which ones I should choose or which retail they should go to to find this kind of product and use using use of product is they were not to choose this kind of the look and feel of the products were not that attractive. So there were a lot of issues that I thought at the time we could actually solve. And through my process was very simple. I just thought about the women and I asked women what they wanted. So I did a lot like a lot of one to one interviews to actually understand what works for them, do the best they could. And actually, I opened very early an Instagram page, asking women to actually help me to to create the perfect lipstick in that room. So perfect lipstick. That would mean, of course, to get close to perpetrate a great old, long lasting Caros, but also natural ingredients. And again, actually, so the Vegan aspect was quite important for only a part of them. But I thought that was important because actually even this minority of women would be we could address them with this kind of product. Actually, I made a promise to actually do the best activity. So I said I should be faithful to this premise. So I went to Vegan. I was not so clear about what was it on at the time. And actually, on a personal level, I have transitioned a lot from that. So it's an interesting travel. 

 

[00:16:24] Yeah. It's a dialog. It's a philosophy that kind of starts to permeate all areas of life, even for me. 

 

[00:16:31] Ten years. And I'm wondering when you designed it. 

 

[00:16:34] I love this idea of collecting intel and doing this market research with the French Parisian woman. When you designed your your lipstick and nail lock your or was your target audience solely the French woman or feme identified anyone who wants to wear lipstick and nail Lacau? Or did you think eventually you might try and expand it to other European countries or even globally? 

 

[00:17:00] Yeah, it's it's a really good question. But for sure, I thought about it internationally because I think that's what we stand for actually can equal many women around the world. I would be there. I would try to be in the UK, in the US and Canada and Asia. Actually, I would I would be there with production because I, I feel what we stand for could help many women transition to a greener. It's called, again, lifestyle. And it's not a question of the. Ranch. Hate to here's a view like that. 

 

[00:17:34] I've Francis, always used as the icon. So I don't think it hurts to be, you know, to launch from there. From the beauty industry and cosmetics line, I do like the push, the impetus for your story, this inspiration of your daughter. 

 

[00:17:47] It points towards I want all women to be healthy, but most importantly, I want to bring up my daughter's generation shore in a different light than your mind or my mother's or my grandmothers. And so I think getting this new generation very aware of the ingredients and what they're putting on themselves is key. And companies like yours that do that are paramount for the next generation and their generation after that. 

 

[00:18:13] I'm wondering, do you how is we talked off the record. 

 

[00:18:18] I told you I was going to ask you about this, but the relationship that I can kind of if I can speak for my country, which I'm sure most would prefer I not, but the relationship between the Americas, American woman and cosmetic buyer and consumer and that two products that are considered Vegan. And I said Vegan originally, but 100 percent organic and eco sustainable and things of that nature is this idea of luks. You know, there are a lot of environmentally conscious people, but a lot of people see that and they think that not only is it environmentally friendly, they immediately assume it's going to be better for their body. Therefore, they're prepared to pay more. And also, it feels more expensive. They expect more out of the product of the packaging, even if you will, those types of things that the packaging, the eco sustainable. There's all of these attachments, these relationships that go along with something that's Vegan and 100 percent organic. And I'm wondering what the Parisian conversation is, if you would be so bold as to do the same for your country. Is the reception of Vegan and 100 percent organic products cosmetics in France received on the same level? Or can you kind of speak to how the French citizen might view that and what the relationship is? 

 

[00:19:34] So I think it's organic. I think it's already widespread in France. You have historical brands that were already there for a long time. 

 

[00:19:43] I think on the organic part, I think it's already been widespread because you have a lot of historical brands or with younger market and it's nothing personal, actually. 

 

[00:19:52] You do have a lot of organic stores already. Glenzer so organic, I think was not that exceptional. 

 

[00:20:00] Vegan is a different story because again, no state has a recent history in France. 

 

[00:20:04] Four years ago it was only one percent of the population itself begins with very small. And last year, two or three persons that you see that. And there was one person that saw that again and took us 10 percent saying that there would be interesting Vegan products. So you see, it's recent, but it's doing very fast. And once you in that direction, I think there is no way back. 

 

[00:20:25] I see myself I have done some big steps on that. And for sure, I want to go back. So. 

 

[00:20:33] I think that you can get into the subject for various reasons. It can be. 

 

[00:20:38] I don't know, medical because you're lactose intolerant or because you're into more respectful animal or because of the environmental impacts. Many, many reasons that for sure, it is more about being an educated and aware consumers about the impacts. Is showing part of that. It's. 

 

[00:20:57] If we talk about beauty products, you have Vegan products at every place, so it can be a luxury, but it's also a question of, I think education values ethics on the social ladder on the planet. 

 

[00:21:09] I agree. And as the need goes up, you know, the price will come down. It's the same thing with shopping and food industry once these ingredients become available. 

 

[00:21:18] And as free flowing as eggs and milk, then the prices come down. I'm wondering with the different items that you have. So when you launched how many you have lipsticks and nail Lacau a lacquer and how many of each did you launch with? Did you immediately grow? How many of each do you now have? Can you kind of speak to the product line? 

 

[00:21:43] Yes. So we started with a range of twelve shades of metallic lipsticks, so metallic six. And the formula is one other person to begin. Of course, it's up to one person. Not sure because when y one of two went under. I think it's because sometimes on some pigments we don't have alternatives either. Natural. 

 

[00:22:06] See you started off with 12 lipsticks and did you have no lacquer at the same time or did that come later? 

 

[00:22:13] Sorry. Yes. So we started using twelve sheets of metal. Then we launched the. Then they let go 20 second step because actually, you know, we ask the community, especially on Instagram, for every big step section and we ask the community what should be the next step. So then we speak and they say for sure it's like yours because it's full of controversial ingredients and so on. 

 

[00:22:36] And we you can do much better. So actually, we took a big step into a new plan based ingredients that are super interesting, actually. You know, like those we have great colors to pound on, super shine and the super political to to use and apply. So people actually listen with no difference. You want no licorice and steel. It is up to 83 percent of natural ingredients. 

 

[00:23:08] Yeah. And that seems like a tricky one. The nail polish industry in the United States is by far exceeded all of their cosmetics products over the past five years. 

 

[00:23:18] It went from a ridiculously mediocre climate to the next booming, you know, hundreds of trillions of dollars a year. And I know that with that, there are very few people actually considering the ingredients. And it's one of the few things that I think people think that the nail is not necessarily placing it on the body. There's been a lot of talk, too, that the problems with that and people viewing that and I've spoken to a Vegan nail polish industry maker here in the United States, in Nevada, and she said the difficulty for her in developing it, she was actually developing formulas, which was getting these long lasting long stays, the styles and the the traditional industry had been mixing in. So I know that it's it's you know, it's a booming industry. But to get a really good Vegan, 100 percent natural one would be a UNICOR. How do you feel about your product with the nail liquor? 

 

[00:24:16] Do you feel like it says it's as good as its counterparts that are not Vegan and 100 percent organic? 

 

[00:24:23] I think I think it's the same for lipstick and the same for nailer girls. What surprised our consumers that are used to maybe luxury brands or conventional brands, for instance? Is that actually they find the same service. It's the same thing. Intense clothes and along the whole colors and and shining into your exemplars. And they lacquers. It is not what they expected from natural makeup, to be honest, is the sort that they would have to compromise on quality. And what is great is that actually a love? It's. And that's why you actually know we have many products on ice and complexion and so on who can make a lot of good stuff with natural ingredients and from base ingredients in a Vegan way. And actually bringing exactly the same service that they are used to with their curan range. 

 

[00:25:13] So what's next? What do you think you've gone into? You reached out to your people. They asked for a nail lacquer. What's next? Will you do anything else? Will you stay within just those two product zones or do you think you'll keep expanding? 

 

[00:25:27] For sure. We will keep extending. I'm sure. I'm sure of that. So actually, we are making Brand. So we want to go to our two eyes and skin for sure, because we want to offer a community a very easy, attractive solution to transition to a new lifestyle in the U.S. So I feel this is our mission, and especially in this period of time before what we are going through is a. Nineteen, I feel and I hope people will feel even more connected to the planet to live in general, and that daily products that help make the world a better place with five. And and I feel that actually we were kind of put it all, take us, put it have something to do with that. Some contribute to that for our consumers. 

 

[00:26:13] Absolutely. Well, what do you know about your packaging? Is there anything particularly special that you addressed with the packaging or the vessels that the products are delivered in? 

 

[00:26:25] Yes, of course, actually. We wanted to make something bluebirds, actually the point since a cat unbox of the products. There are. Low carbon Accattone coming from sustainable forests. So the idea is really to have no particular varnishes metallic elements that would actually reduce the risk that we cyclicity. So the idea is to have a cut on drugs that you can really easily recycle. For instance, of plastic reuse is recyclable as well. We use aluminum caps, which is purely recyclable as well, glass. But also the idea is really to be insides. What you watch in Europe, you have a natural LaBella's that actually it did some kind of a playbook on packaging. So we tried to really follow all the rules to make sure I think, should you make the best choices. Also on the on every element of the packaging. 

 

[00:27:27] Yeah, that's fantastic. And I'm wondering about the name. Oh, yes. How did all come up? I love it. I think it's fantastic. But where did it come from? 

 

[00:27:39] Oh, it's it's it's a long story, actually, because as I said, actually, I was meeting women a lot when I was starting to to understand their needs and to design the perfect lipstick. And one of them actually told me, I feel that women on that note, who you listen to by custardy brands. That's why formulas are nonsense as well. So because actually, if you ask a woman what she wants to, you know, a product, she would probably tell you a natural natural ingredient for sure. So actually, tell me what you're doing with this product and a strong feminist dimension that actually I totally agree with that. And we are talking about feminism and cosmetics and this foundation. Tony, what is a paradox is that being a feminist is feeding at the same time very strong. They will prove a fool. And at the same time, Zuby threatens. And I said, oh, okay, okay. So just like Tiger actually, you just you Bucho a fool. And then your species. And she told me exactly. We are all tigers. And that's how the name was Monceau became. We are all tigers. I'll tell you also today, actually, we are proud, proud member of international organization, one positive for the planet. And we give back one percent of total sales for wild tiger preservation in Asia. But it's a very complete program. Protects tigers, but also the eco system, which is very certain this over years. Do you see that? We wanted to show also our respect to the living in every way. So not only the tiger as a as an icon, as a symbol, but also in a very concrete way. And when we see it all, Tiger, which is nice, that's for women, it's not about seduction. Like in many make a brand, actual Tiger Woods is a celebration of strong women. We celebrate their sweat trends. COAG fashion each make a career as a nickname, which is like you hit it big. Call me Queen Himuro. So it's a men's for something you say to feel good and strong for the day. So really want to inspire women in the different ways unconventional make it. And not just about superficiality, but something that comes very deep inside. 

 

[00:29:44] Yeah, I really appreciate the and the dialog and the rhetoric that you're having with your your friends and colleagues and clients about feminism and kind of divorcing this concept between cosmetics and the the male gaze or show this idea of seduction and and things like that, and it reaching more into the community in which it lays upon, you know, which is women are female identified or men that are looking to engage in this, returning the use back to the user and the power and the dynamic between the relationship of the product and the user back to them is paramount. I think when you're looking at makeup that is moving forward into our daughter's generation, you know, shortening that the association and the utility of it back to them is really, really powerful. And I appreciate that. I'm curious. Well, first of all, before I forget, because I do tend to forget the logistics when someone is shopping for your product. Do you have a brick and mortar store? Do you have an online presence? Do you have third party retailers that sell your products? Where can people look for it? 

 

[00:30:49] So actually, we have. When you shop, which is the end, that old iPhone tigers' dot com, which is in French and English and which is our first or today, and we deliver what today. And we are also sold by partners in 10 countries in Europe in about 300 doors. 

 

[00:31:08] It's a mix of online offline concept stores. The Fumo use department store pharmacies, beauty spa. 

 

[00:31:15] What is important to me is that we share the same interests for natural beauty that a natural beauty customer actually can go there and shop. So the white product not only ours, but interesting brands as well. So yes, we are we are quite available, but today, mostly in Europe. Do you see internationally. Sure. From. We shop, we we shop, we ship everywhere. Monophone. 

 

[00:31:39] So everyone jump on. Everyone listening. I want to wrap everything up with him. The most recent climate. I don't like to avoid it. And I'm in if you haven't had a significant dialog with yourself or the company. 

 

[00:31:51] That's all right, too. However, I'm wondering what the conversation that you have between your customers or if you've tried to kind of address the covered 19 pandemic and and how you have such a very specific product that has a relationship with the environment and things of that nature that have an inherent dialog with things like pandemic and things that come about from disturbing natural ecosystems and things of that nature. Have you had any kind of marketing or overt conversation or any personal dialog with yourself about how it might move all tigers forward or change your dialog and how you market with your customers? 

 

[00:32:32] Yes, because actually it's a lock down. I actually came quite suddenly and being in touch on a constant basis with our community was, for me, actually a way to keep a positive mood and feeling and seeing seeing a useful to people. So, for instance, all tigers distributed. We are we are today distributed in some pharmacies with a strong natural offer in France. And those pharmacies, we are at the forefront of Kivett 19. So we produce 10 cents. I'd good just to be supplied for free to house workers. And there we are. So for me, pharmacies are part of our community. People love us in another way. Actually, people love Zulay hands of our packaging because it's a lovely drawing with our white Tiger Woods and the colored jungle. So we edited the clothing version that actually you can control yourself for grownups or kids and you could do a need for download for free and print on their website. I also organized a livestock's on Integrate Instagram with French entrepreneurs in beauty and fashion, and we explored the Tiger's view. It's a mix of passion, energy, resilience. You need to build projects. And that was really inspiring acting for me, of course, but also for all the people. Election year following their life left. 

 

[00:33:51] And we made a lot of contests with other ethical brands on Instagram to have them discovered by the community and show them that it's not only about makeup, but it's only about fashion and skincare and other ways that those brands are amazing and nobody knows them and they should actually be no everywhere. So in two different ways. Some are more serious. So some were more entertaining. 

 

[00:34:15] But we were very active to our community and we wanted to support everywhere. Our shop was closed a little bit because at the beginning of logistician had to deal with more, I would say necessary products and makeup, but then we could be open. And since we opened, actually we saw very strong dynamic. So I assume it's the same for a lot of retailers. But I feel people actually will actually need in this kind of period this feel that the brands they believe in and the trust actually helps them go through this kind of period. 

 

[00:34:50] Absolutely. And I appreciate that dialog. It sounds like you've had so much movement on so many different fronts. 

 

[00:34:55] A lot of people feel and paralyzed, you know, with how to address it, with how to look at their industries, their communities, how to to incorporate that dialog into what they're doing. And it sounds like you've done it so gracefully. I'm curious, from a personal standpoint, do you identify yourself as Vegan? 

 

[00:35:15] Oh, yes, actually, yes, you're right. I didn't mention that before. But that's an important question, actually. When I started untangles, I did the new, as I said, so much about the Vegan. So it was quite a discovery for me. And it was led to like the base that I was at the time that they were big meat eaters. So to be honest, I was not Vegan at all. And I did know so much about it. So I got interested. I said quite positive about Vegan. I get a lot about it. But even if you know that it is more ethically and I'm the one that is friendly, I think it is not and actually began is not about a question of motivation. It cannot be only a rational process. It's something that you have to feel deep inside. So you have to feel deep inside that it's it's fair that it is right, though, to be honest. It came step by step. So I stopped eating lambs and then Couzens and also just step by step process. And probably I will discover new elements. But each step was a small evolution on the decimal level. And to be honest, I see that the only and pleasing thing about it is that everybody around you have something to say about it. And in fact, they use less because they all want to give you advice and then say. Stupid to go there. But so best the New Orleans intimates, it's actually a rational discussion. Can really make you change your mind. So anyway, at some point, no, I can really. Yes. I don't if I do the big community. 

 

[00:36:48] Yeah. And it's an interesting time. 

 

[00:36:50] You know, I think the one thing that unifies us from Vegan all across the world is that exact social dynamic of the ostracization. I've never angered anyone more that I didn't know. And then by telling them that I was Vegan, you know, a waiter, too. It's the most amazing statement in the world. And to bear that all the time is can be exhausting. However, what I will say and I tell my children all of the time, which is in your lifetime. What is happening not just with the tragic pandemic and things like that, it will come to fruition as being at least a very logical and sustainable lifestyle. And that questioning and discrimination ought to subside like before your very eyes. And how I lived will not necessarily hopefully be how you lived. So that will be interesting, to say the very least. I'm curious. 

 

[00:37:43] That's what I didn't say that. It's important to say to your listeners know that even if you're not getting food, you should actually go for it. Again, beauty, because it's a question of transparency. You just want to know what is in their product. And you never think that it would be animal based. So for sure, for just that reason. It's interesting. I tried to get them to begin looking for show. 

 

[00:38:04] I concur. 

 

[00:38:05] And I think the majority of of women and men that I know that wear makeup and and do use Vegan and try to use plant based products are not Vegan. They just they really do care about and I like what you said, the transparency, you know, understanding the ingredients, or at very least when you Google them, not being horrified at what they are. Should be something we demand of our products, right? 

 

[00:38:30] Yes, sure. In France, you have many mobile apps that help you to decode, decipher resistant ingredients needs for cosmetics. And the foreshores is the trend of seeing green products. But most of the time, people are very, very amazed about what they find and surprise. But what defines a population even full, put it is for you. So I think it's important that actually people just getting read get away with it. And transparency's for sure the key. It's a key value. 

 

[00:38:59] I do, too. I completely concur. I like to sign off all of my podcasts with kind of reaching into you as a person, as a business owner, as a founder, as a father. We've been in interesting times and and it's been, you know, a lot of people. It sounds like yourself highly included in that have done a lot of self reflection, have looked at their own industries, even if they were beneficial in the past, even if they prospered during the pandemic and had created a new dialog with themselves about what it means now. You know, to be kind of surfing out this pandemic and even looking forward to hopefully the cessation. Do you have, like a top piece of advice or two pieces of advice that you give yourself or your community or your daughter regularly that you've kind of honed in to the tincture or the next year the nectar of of what is good and what to drive your life by? 

 

[00:39:55] What to sail your ship by? 

 

[00:39:58] Well, I I don't know if it will be your words of wisdom, but actually I, I always say be aware and do good. I mean, by that that's I think you should know what you are doing. Know what you're eating. Know what you're actually puts on your lips, on your skin. Know the consequences of what you know, Che's health. What is he done? May be behind what you purchase and do goods. I mean by that, doing the right choices and trying to do something fair. Something that is why it's something that you feel is why. It's something that is completely aligned with your values and convictions. And I think that is the main point. So that's why I said to my children, I have one daughter and two sons. So to my children. And for Scheu is something that actually gave me also now saying that if you if you get into an entrepreneurial product, it's for creating something new. And this new stuff has to be aware and do goods, do some good in a way. So that's actually something that gets me in every actions. 

 

[00:41:04] I love that. I think that's absolutely perfect. I'm going to quote you on that when I quote his podcast and do good. The more simple them are more profound, as are Buddhist philosophers and lay out zoo have proven. Alexis, we are out of time, but I wanted to say thank you so much for speaking with us today and giving us all the information about your life and your company. 

 

[00:41:27] Thank you very much. 

 

[00:41:28] Absolutely. And for everyone listening, we have been speaking with Alexis Robillard. He is the founder of All Tigers'. You can find them online. It's E n dot, all hyphen, tigers', dot com. I encourage everyone to get on and check it out. This story you can look into further is fascinating. And for those of you listening, thank you so much for giving us your time today until we speak again next time. 

 

[00:41:53] Remember to stay safe, be well and always bet on yourself.