Building the Marketing Muscle
Branding For The Rest of Us
English - November 18, 2020 22:11 - 37 minutes - 34.6 MBMarketing Business Society & Culture bigideas brand branding business clarity ideas innovate marketing problem problemsolving Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Lessons in Consumer Choice
Next Episode: Establishing Yourself Through Your Brand
What is the most important aspect of your marketing campaign? Awareness.
Your audience insight will prove to be one of the most critical and prominent elements of your success. But to do that, you need to make sure you are getting it in front of the right people.
Entrepreneur and advertising expert, Christine Baldwin has been immersed in the marketing industry for over 17 years. Her job is to help new entrepreneurs hone their message and employ techniques of media buying to make sure it is being shared to the people who care.
At the end of the day, marketing is about sharing your passion. It's about communication to niche target audiences.
It’s not business to consumer, or business to business, it’s people to people.