49. Understanding The Rebel Customer with Diana Goodwin

Hey you wild women!

Joining me on today’s episode is Diana Goodwin, Founder & CEO of MarketBox. Her company is a sales and scheduling e-commerce platform-as-a-service designed to boost sales for service businesses with mobile and virtual workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider that is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to spin out MarketBox.

Originally from Toronto and currently riding out the COVID-19 pandemic in South America, Diana is considered a tech innovator and thought leader in marketplace businesses, the gig economy, and scaling businesses internationally. She can regularly be seen at speaking events, sharing her knowledge with both corporate and entrepreneurial audiences. Diana has been profiled in Forbes Inc., Huffington Post, Techvibes, and Dragon’s Den, to name a few. She has won numerous business awards including Emerging Entrepreneur of the Year and the Telus $100,000 Small Business Challenge.

In this episode, you will learn about:

Why Diana’s favorite quote is “just do it” How her biggest pain point at AquaMobile become her greatest asset Creating in-house technology for automation and growth Why the best business advice Diana has ever been given is to focus  What Diana learned from spending money on the wrong marketing and the wrong people The benefits of investing in failure The pivotal role empathy and understanding plays in negotiation Why Diana started MarketBox Chasing personal fulfillment and overcoming stagnation How AquaMobile has fared against the COVID-19 pandemic Navigating the ever-changing lockdown restrictions across multiple countries Who the “rebel customer” is and how you can win them over The importance of adapting to online selling Creating a good customer experience in your virtual store The necessity of having a seamless buying process for e-commerce businesses What MarketBox is and how it is helping service-based businesses Understanding customer pain points and how they can lead to new opportunities Utilizing technology the right way to grow your business How Diana balances family time with her businesses How to schedule your day in a way that works for you Fostering habits every day for success

Resources:

AquaMobile website: https://aquamobileswim.com/ MarketBox website: https://www.gomarketbox.com/ Instagram: https://www.instagram.com/dianagoodwin/?hl=en Twitter: https://twitter.com/dianamgoodwin?lang=en LinkedIn: https://www.linkedin.com/in/dianamgoodwin/

Public Shout Outs:

Never Split the Difference by Chris Voss

What it means to be a WILD woman:

“Don’t be apologetic. Go for it, do what feels right, and do no harm in the world. Too many women feel like they have to apologize for being big and having big ideas and for wanting to shine bright in the world. Don’t apologize, just go for it.” -Diana Goodwin

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

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