26. The Art of The Scrappy Start: How To Focus On The One Thing With Sarah Apgar

In This Episode, You Will Learn About:

Sarah’s favorite quote by Winston Churchill “Success is not final, failure is not fatal: it is the courage to continue that counts.” The decision to go fulltime in a hew idea, with a vision you cannot see, is the confidence to take the leap. Her product’s early days decision about whether to set up her own factory or outsource the production. The ways to figure out the scalable version of your first draft (product/service). Hiring: How her partner was always worried about whether you brought the best people to the seats they created at the table. She realized you just need seats and a table first. Build your table first, pull up some chairs, and have people to work with before if you think they are the best people. Mistake: Didn’t reach out fast enough to the community that was going to become her core market - took longer to evolve because she didn’t work more quickly or more scrappy. Always start with every single person you work with and share with them an expectations document. The idea came about by way to extend her comradery as the army did. Wanted to create tools that mimic what she would have on the ground as a firefighter (hose and the strength training program.) People related adversity: identity who is in your inner circle and can be called on when you need them most. The real people are the ones you can call and be vulnerable with. Process related adversity: When you’re staring at a problem it always feels bigger then it really is, so break apart the problem into bite-sized chunks that you can actually focus on. Look at the resources you have now to solve that problem - look at the alternatives in your vicinity to come up with a solution. MIlitary mental toughness to business life comes from the underlying support that we have (our village) breaking down problems into bitesize chunks to be able to move forward. There is always a way out, but it takes teamwork and time. Compartmentalization is important for business success. Overnight success does not exist! Behind every overnight success, is decades of blood, sweat, and tears. Sarah shares her five principles: 1 - Be the most curious person that you know, 2 - Always share what you’re very best at, 3 - Set important milestones 4 - Practice nurturing your village 5- Always work during your state of flow.

Resources:

Personal Website: Sarah Apgar
Instagram: FitFighter
FitFighter website: FitFighter
ABC News: Coverage
FitFighter Sizzler: YouTube

Being a wild woman:
“Is smiling when no one else is smiling” ~ Sarah Apgar
“Bucking up in the face of total chaos” ~ Sarah Apgar

 

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

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