166. How Jenna Kutcher Bought Back Her Time with Fractional CMO Jessica Shirra
Into The Wild
English - May 16, 2023 11:15 - 41 minutes - 37.8 MB - ★★★★★ - 49 ratingsEntrepreneurship Business Marketing womeninbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Hey you wild women!
I’m so excited to introduce my next guest Jessica Shirra, a fractional CMO for high-growth DTC brands and advisor for aspiring fractional service providers. Jessica has collaborated with industry powerhouses like Jenna Kutcher and Lululemon, helping them create world-class marketing strategies and implementation plans.
In this week's episode, we discuss what a fractional CMO is, how to hire and integrate one into your team, and why this role can be a game-changer for passing that sweet $1 million mark. Plus, we share some of the most common marketing pitfalls that businesses face - and how fractional CMOs can help you avoid them.
In this episode, you will learn about:
What a fractional CMO is How Jessica landed Jenna Kutcher as a client The surprising benefits of hiring a CMO Where to focus your marketing efforts as a small business The misconceptions around marketing and salesWhat it means to be a wild woman:
Being authentically you and not being afraid to show up as yourself.
Mentions:
Dan’s Book: Buy Back Your Time
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Connect with Jessica Shirra
marketing.by.jess www.jessicashirra.comConnect with Renée Warren
@renee_warren @we.wild.women www.wewildwomen.com