Chapter 8: Prioritizing product announcements

Intercom on Marketing

English - May 22, 2018 09:33 - 7 minutes - 6.82 MB - ★★★★ - 11 ratings
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Previous Episode: Chapter 7: Marketing for growth and survival

Next Episode: Chapter 9: Mastering a successful product launch

Thanks to SaaS, there are more features to talk about on a constant cadence. The challenge then becomes, which things do you shout about? With more opportunities, it’s tempting to shout about each and every one of them. Do that, and people will stop listening to you. As a result, here's how we prioritize our product announcements.

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