Laron Profit played professional basketball for over 10 years. He played for the Washington Wizards and Los Angeles Lakers and also played for teams all over the world. Laron was fortunate to have his career journey cross paths with two of the most mentally strong athletes of all-time: Michael Jordan and Kobe Bryant. After finishing his career he went on to coach with the Orlando Magic for a number of years before making the decision to get out of coaching to take a job with the Jordan Brand clothing company. At Jordan Brand Laron works hand in hand with some of the greatest athletes in both basketball and football.


Laron is an extremely thoughtful guy. During this episode he will talk about his journey, what he learned along the way, and how he continues to develop his mindset every day. We talk about the importance of self-talk, interpretation, and preparation. I know you will enjoy Laron’s perspective


If you want to follow Laron on Twitter you can do so @Profit4eva. But, full disclosure, Laron said he checks it sparingly!