Emergency Episode – Cint Acquires Lucid

Welcome to an emergency episode of Intellicast. We had some big news drop today that we felt we had to discuss – even pulling Brian Lamar in on his day off to record. 
News dropped that Cint acquired Lucid for nearly a billion dollars in cash and stock. Andrew DeCilles and Mary Draper both join Brian Lamar and Producer Brian to break down this huge market research news story.
Andrew gives his perspective on the deal itself and how the two companies complement each other in terms of their approach and technology.
Mary jumps in about 14 minutes into the discussion to talk about the impact to the sample landscape and other panels. She also digs into how it can help address some of the current issues in the industry like high duplication, and limited sample supply.
Everyone then gives their thoughts about whether this brings the question of programmatic sample versus traditional sourced sample into a bigger focus, and whether we will see a market decision on what buyers actually want – lower cost, higher quality, better respondent experience, or some combination.
Thanks for listening!
If you want to join in the conversation or want to discuss your opinion on the news, shoot us an email at [email protected].
Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here.
We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!
Want to catch up on our blogs? Click here.
Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to an emergency episode of Intellicast. We had some big news drop today that we felt we had to discuss – even pulling Brian Lamar in on his day off to record. 

News dropped that Cint acquired Lucid for nearly a billion dollars in cash and stock. Andrew DeCilles and Mary Draper both join Brian Lamar and Producer Brian to break down this huge market research news story.

Andrew gives his perspective on the deal itself and how the two companies complement each other in terms of their approach and technology.

Mary jumps in about 14 minutes into the discussion to talk about the impact to the sample landscape and other panels. She also digs into how it can help address some of the current issues in the industry like high duplication, and limited sample supply.

Everyone then gives their thoughts about whether this brings the question of programmatic sample versus traditional sourced sample into a bigger focus, and whether we will see a market decision on what buyers actually want – lower cost, higher quality, better respondent experience, or some combination.

Thanks for listening!

If you want to join in the conversation or want to discuss your opinion on the news, shoot us an email at [email protected].

Did you miss our webinar, Hitting the Target: Best Practices for Screeners? You can catch the on-demand version here.

We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Got a suggestion or feedback? Reach out to us at [email protected], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

Learn more about your ad choices. Visit megaphone.fm/adchoices