In this archive of a livecast, David Swanger, product marketing manager for the Oracle Database Appliance, chats about the extreme simplicity and high availability of the appliance. Customers in medium-sized enterprises who may be constrained in IT resources and budget can get a database up and running in a few hours out of the box, and can scale as data grows with pay as you grow licensing for cores. For more information, visit http://www.oracle.com/us/products/database/database-appliance/overview/index.html.