Move Your Market - Pod.casts

85. From Inbox to Impact: Mastering Email Marketing

August 25, 2023 01:11 - 17 minutes - 15.7 MB

In this episode of Move Your Market, we sit down with our resident email marketing expert, Steph Silva, to delve deep into the world of email marketing. Discover how to make your emails stand out in an overcrowded inbox and foster meaningful connections with your audience. Questions about email marketing? Drop us a line at [email protected].

84. 5 Important Tips About Data Storage Safety

January 26, 2022 12:30 - 18 minutes - 25 MB

Hear tips from an industry expert about how to keep your data safe online, as well as common misconceptions about data storage. How are you keeping your data safe online? Email us at [email protected].

83. What You Need to Know About Google's Latest Update

June 21, 2021 04:00 - 10 minutes - 11.3 MB

Listen as our SEM expert, Steve Landau, shares everything you need to know about the latest Google Algorithm update. Questions about how these Google updates affect your business? Email us at [email protected]

82. Tips for Reputation Management

May 17, 2021 04:00 - 12 minutes - 11 MB

The dreaded 1 star review. The overtly negative comment on social media. How do you handle it? How can you remove them? How do you replace that negative content with positive reviews? Tracey answers this and more in this episode of the podcast. Need help with your online reputation management? Email us at [email protected]

81. How to get the most out of your content marketing

May 03, 2021 04:00 - 11 minutes - 10.5 MB

It used to be that content was just part of your marketing. Now content IS your marketing. Listen for how to get the most out of your content marketing. We love your feedback! Email us at [email protected].

80. How to Use LinkedIn for Business Growth

April 19, 2021 04:00 - 13 minutes - 12.5 MB

From how to warm up leads in the comments section, to how to balance a mix of content between your personal and corporate LinkedIn pages, Myles and Tracey unpack tactics you can use to excel on LinkedIn. They also go over things to absolutely avoid. How do you use LinkedIn to grow your business? Let us know by emailing [email protected].

79. How to Measure Website ROI

April 05, 2021 04:00 - 12 minutes - 11.9 MB

It's a common question to ask: "I'm spending six figures on an enterprise-level website overhaul -- how do I know what I'm getting my money's worth?" In this episode of the podcast, Myles and Tracey answer this question. But, they also pose a few different questions you should be asking, as well. Listen and then send us your feedback by emailing [email protected]

78. So Much To Be Proud Of: Celebrating 20 Years of MoJo Active

March 31, 2021 04:00 - 12 minutes - 11.7 MB

For two decades, MoJo Active has been helping our clients Integrate & Conquer. In celebration of our company's 20th anniversary, we sat down with co-owners of MoJo Active, Jared Frank and Jim Carpenter The duo recaps some of their favorite moments in MoJo Active history and what it was like to assume ownership just two months before a global pandemic. Have something to add to the show? Send us your thoughts at [email protected].

77. Accidental Entrepreneurs: Celebrating 20 Years of MoJo Active

March 24, 2021 04:00 - 15 minutes - 14.6 MB

For two decades, MoJo Active has been helping our clients Integrate & Conquer. In celebration of our company's 20th anniversary, we sat down with co-founders of MoJo Active, Timm Moyer and Ric Jones. The duo described their "accidental" journey into entrepreneurship and some of their favorite memories. Have something to add to the show? Send us your thoughts at [email protected].

76. How to hit a home run with Ecommerce, featuring Little League International

March 08, 2021 05:00 - 17 minutes - 15.9 MB

In this episode, Andy Frederick and Dustin Solomon from Little League International talk about how important the all-encompassing discovery phase was during their ecommerce website build. With multiple internal teams involved in managing the site, strong communication and planning were critical to ensure all aspects of operations were represented during Discovery. The result: a well-oiled ecommerce machine that helps support a non-profit organization near and dear to the hearts of baseba...

Planning + Communication: The Keys to Ecommerce Success

February 22, 2021 05:00 - 25 minutes - 22.9 MB

"Starting any ecommerce project without a strategic plan is like getting in your car and driving to Dallas without GPS. You'll get there eventually, but you could have gotten there faster and more efficiently if you had just planned out your route ahead of time." This podcast features insights, stories, and advice from Randy Carlson, a ecommerce veteran with over four decades of experience to share. Well worth a listen for any marketer! We'd love your thoughts on this episode! Email us ...

75. Planning + Communication: The Keys to Ecommerce Success

February 22, 2021 05:00 - 25 minutes - 22.9 MB

"Starting any ecommerce project without a strategic plan is like getting in your car and driving to Dallas without GPS. You'll get there eventually, but you could have gotten there faster and more efficiently if you had just planned out your route ahead of time." This podcast features insights, stories, and advice from Randy Carlson, a ecommerce veteran with over four decades of experience to share. Well worth a listen for any marketer! We'd love your thoughts on this episode! Email us ...

74. How important is upfront planning in an Ecommerce project?

February 08, 2021 05:00 - 15 minutes - 21.1 MB

When it comes to Ecommerce, many people focus on the end result. However, taking the time to engage in a proper Discovery Phase is crucial to reaching that end result both on time and on budget. Listen as MoJo Active co-owners, Jared Frank and Jim Carpenter, discuss the importance of an Ecommerce Discovery Phase and the dangers of dismissing it as part of your process. Looking to talk more about your Ecommerce project? Email us at [email protected].

73. Sharing What's Good, with John Sheaffer of Dutch Valley Foods

January 25, 2021 05:00 - 15 minutes - 18.1 MB

In our last episode we defined the term "360 Agency" and how MoJo Active can best serve our clients. In this episode, we hear from one such client who has taken full advantage of everything our agency has to offer.

72. What is a 360 Agency?

January 11, 2021 05:00 - 8 minutes - 11.8 MB

When it comes to marketing agencies, you can choose to engage with a 360 Agency or a Niche Agency. This episodes defines what a 360 Agency is, how it difference from a Niche Agency, and what those differences can mean for your business. Still have questions? Email us at [email protected].

71. 2020 In Review

December 15, 2020 05:00 - 14 minutes - 19.4 MB

That's a wrap on 2020, folks! Listen as Myles and Tracey unpack some fun facts and figures from the extraordinary year that was 2020. Stay tuned for more of Integrate & Conquer in 2021! As always, we love hearing from listeners at [email protected]

70. Calculating the Return on Your Marketing Investment, with Rob Gribben of Grae-Con Construction

December 08, 2020 05:00 - 16 minutes - 23.2 MB

This episode features Rob Gribben, one of the owners of Grae-Con Construction and a long-standing client of MoJo Active. We discuss the different types of marketing efforts Grae-Con has experimented with over the years and the efforts which have provided the greatest return on their marketing investment. Tell us what you think about this episode by emailing [email protected].

69. 2021 Marketing Predictions

November 30, 2020 05:00 - 20 minutes - 27.8 MB

In Ep. 9 of this podcast Tracey and Myles discussed what they felt would be some of the top marketing trends in 2020. Sixty episodes later we find out if they were right. We also hear what they think will be popular for 2021. What do you think will be a popular marketing trend of 2021? Email us your thoughts at [email protected]

68. Results Not Actions, with John Bristow

November 16, 2020 05:00 - 13 minutes - 18.3 MB

From industrial controls & project management for a global company, to marketing & account management with MoJo Active, John Bristow's career has always been about delivering results. We hope you enjoy getting to know him through this podcast!

67. It's A Major Award!

November 09, 2020 05:00 - 21 minutes - 29.1 MB

It’s a little out of character for us to talk about ourselves or to promote an award we've won. But in this case, our team has been recognized for delivering at the very highest levels of ecommerce on the national and international stage. So, we had to talk about it! Listen to the podcast and then read more details here: https://www.mojoactive.com/news/recognized-for-ecommerce-excellence

66. Avoiding "Traffic" Jams, with Sherri Smith

November 02, 2020 05:00 - 11 minutes - 16.3 MB

The term "marketing agency" often drums up images of the TV Show "Mad Men", with a focus on the creative elements of the business -- like design and copywriting. However, another creative element happens behind the scenes and involves the handling and scheduling of available resources. That's where MoJo Active's production manager comes in. Meet Sherri Smith. https://www.mojoactive.com

65. A Force Multiplier For Our Community, with Bob Garrett of the Greater Susquehanna Valley Chamber of Commerce

October 26, 2020 04:00 - 29 minutes - 41 MB

In this interview with Bob Garrett, President & CEO of the Greater Susquehanna Valley Chamber of Commerce, we discuss the mission of the Chamber and how the organization acts as a force multiplier within the communities it serves. What do we mean by "force multiplier"? Tune in and find out! https://www.mojoactive.com/podcast

64. Not All Ones & Zeros, with George Migash

October 19, 2020 05:00 - 8 minutes - 11.2 MB

Meet George Migash, one of the newest employees at MoJo Active. Hear from George about what goes into a successful career as a programmer. HINT: There's more to it than the coding itself! We love to hear from listeners! Email us at [email protected] with your questions and/or suggestions.

63. Your Podcast Questions, Answered

October 12, 2020 04:00 - 20 minutes - 28.2 MB

Tracey has been collecting the most common questions submitted to [email protected] and asked by our clients. In this episode, Tracey interviews Myles to get the answers. Questions include: How do you record remotely? How do get on the listening apps? How do you know what to talk about? And more!

62. Technical Project Management, with Chris Johnson

October 05, 2020 04:00 - 9 minutes - 13.6 MB

Get to know one of our newest team members, Chris Johnson, and learn more about his role as a Technical Project Manager.

61. Let's Talk About Video

September 28, 2020 04:00 - 9 minutes - 13.2 MB

Many marketers often feel overwhelmed at the idea of incorporating video into their overall content marketing and branding strategies. But there's no need to! In this episode, Tracey and Myles break down ideas for your video marketing mix. The Integrate and Conquer Podcast is a production of MoJo Active and is hosted by Myles Biggs and Tracey Johnston. Listen to more episode at www.mojoactive.com/podcast

60. Copywriting: Where psychology meets creativity, with Kayla Kratzer

September 21, 2020 04:00 - 10 minutes - 14 MB

Meet Kayla Kratzer, one of MoJo Active's newest team members. Kayla has joined our team as a copywriter and shares her take on the craft during this episode. For more of the Integrate & Conquer podcast, visit us at https://www.mojoactive.com/podcast

59. The Integration of Sales and Marketing, with Bruce Bortree of Butler Manufacturing

September 14, 2020 04:00 - 20 minutes - 23.1 MB

In this episode, Tracey and Myles are joined by Bruce Bortree of Butler Manufacturing. Bruce shares valuable insights into sales, marketing, and how the two disciplines must work together to achieve results.

58. How should we gift in 2020?

September 07, 2020 04:00 - 9 minutes - 10.3 MB

2020 has been a year like no other. As we approach the fourth quarter (and the holiday season), many companies are questioning how to handle client and employee recognition programs. In this episode, we give you a few items to consider before simply hitting "repeat" on what you did last year. How can we help? Email us at [email protected]

57. A Peek Inside PMF Industries, with Ken Healy

August 31, 2020 04:00 - 11 minutes - 13.4 MB

Listen to how PMF Industries is using marketing innovation to replace trade show leads, all while attracting new industries in the process. How are you replacing trade show efforts during the pandemic? Let us know at [email protected]. For more info on PMF Industries visit them online at: https://www.pmfind.com/

56. 5 Questions to Ask When Vetting an Agency Partner

August 24, 2020 04:00 - 8 minutes - 10.1 MB

Before you commit your company to working with a marketing agency, make sure you get answers to these 5 questions: What are you getting for your money? Do you need to sign a contract? What is their creative process? How do they handle things when they don't go perfectly? Can you speak to any of their current clients? We'd love it if you would ask MoJo Active these questions. Email us at [email protected].

55. Proactive Marketing, with Ben Reichley of LB Water

August 17, 2020 04:00 - 14 minutes - 16.2 MB

In this episode we dive into a broad cross-section of marketing topics with Ben Reichley of LB Water. Regardless of the marketing tactic or strategy, LB Water stands out by taking a proactive approach to all of their marketing efforts. With over 50 years of distribution and a construction industry foundation, LB Water refers to themselves as a value-added distributor, meaning they hold inventory and can also assist clients in understanding their project and the application of the products...

54. Over 50 Episodes Later, Here's What We've Learned

August 10, 2020 04:00 - 13 minutes - 15.5 MB

In this episode, Myles and Tracey reflect on: The journey to surpassing 50 episodes, What it's been like to podcast during a pandemic, and The value of disciplined effort in any marketing strategy. We'd love to hear your thoughts on this episode! Email us at [email protected] and visit mojoactive.com to learn more about the agency.

53. Making Sense of SEO, with Ric Jones, MoJo Active Co-Founder

August 03, 2020 04:00 - 17 minutes - 19.8 MB

Search Engine Optimization, or SEO, is one of the most important pieces of a digital marketing strategy. It's often the most overlooked, as well. In this episode, Ric Jones breaks down the MoJo Active approach to SEO and how we integrate on-site SEO, off-site SEO and content strategy to deliver results for clients of all sizes and in all industries. Could your SEO use another look? Contact us at podcast@mojoactive for a FREE consultation or visit us at www.mojoactive...

52. Not all PPC Campaigns are created equal

July 27, 2020 04:00 - 12 minutes - 13.9 MB

From optimizing for revenue vs. website traffic, to creating content focused on educating customers vs. attracting those with an intent to purchase, the world of pay-per-click is often over-simplified. In this episode we break down the MoJo Active approach with our own digital marketing Swiss Army knife, Steve Landau. Do need a fresh look at your PPC efforts? We'd love to talk with you about it. Email us at [email protected] and we can set up a consultation. https://www.mojoact...

51. How to use social media for lead generation

July 20, 2020 04:00 - 17 minutes - 24.7 MB

Social media is useful for way more than just connecting with your friends! By using the lead generation products offered by various platforms, social media can also help you connect with new customers. In this podcast, you'll hear from our social media specialist, Nic Nardi, as he explains more on this topic. Send us your feedback: [email protected]

50. The Power of Storytelling

July 13, 2020 04:00 - 16 minutes - 18.7 MB

Whether your business is a for-profit or a non-profit, the ability to effectively tell a story is critical in any marketing efforts. Our guest in this episode, Suzanne Lee of the Community Foundation for the Twin Tiers, shares several examples of this idea. Send us your feedback on this episode by emailing us at [email protected]

49. An Introduction to Account Based Marketing (ABM)

July 06, 2020 04:00 - 9 minutes - 12.5 MB

Account Based Marketing (ABM) is all about marketing directly to your ideal clients. This ultra-targeted approach can be extremely successful when done properly. Listen now, and learn more. Integrate & Conquer is a production of MoJo Active, Inc. and is hosted by Myles Biggs and Tracey Johnston. For more podcast content, visit https://www.mojoactive.com/podcast/

48. Forming Your Lead Generation Strategy

June 29, 2020 04:00 - 9 minutes - 13.5 MB

Interested in starting your own lead generation campaign, but unsure where to start? Listen to our 5 steps for forming a successful lead generation campaign. Let's get started! Integrate & Conquer is a podcast produced by MoJo Active and hosted by Myles Biggs and Tracey Johnston. For more information, visit us online at https://www.mojoactive.com/podcast/

47. The Lead Generation Solution

June 22, 2020 04:00 - 10 minutes - 15 MB

Join us for a conversation with MoJo Active co-founder Timm Moyer as we explore lead generation solutions and the strategies behind them. Integrate & Conquer is a podcast from MoJo Active, Inc. and is hosted by Myles Biggs and Tracey Johnston. For more information on the podcast, visit https://www.mojoactive.com/podcast/

46. Going deep vs. Going wide with Ecommerce

June 19, 2020 04:00 - 14 minutes - 16.2 MB

In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. Topics covered include B2B Ecommerce, B2C Ecommerce, and how the two are converging on each other at a rapid pace. For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoactive.com/ecommerce

45. Ecommerce Trends to Watch

June 17, 2020 04:00 - 11 minutes - 13.2 MB

In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. Join us as we further explore emerging trends in Ecommerce surrounding online payments, augmented reality (AR), artificial intelligence (AI), and video. For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoactive.com/ecommerce

44. Key questions to ask when vetting an Ecommerce provider

June 15, 2020 04:00 - 15 minutes - 17.6 MB

In this episode, Tracey and Myles revisit something that Sachin Wadhawan of BigCommerce said in Episode 43 of the podcast. Dive deeper into open-source vs. open-SaaS Ecommerce solutions, as well as questions to ask and things to consider when choosing an Ecommerce platform. For more on MoJo Active's Ecommerce capabilities, visit https://www.mojoactive.com/ecommerce

43. An Ecommerce Deep Dive with BigCommerce

June 08, 2020 04:00 - 27 minutes - 19.3 MB

Looking to learn about Ecommerce and how it could positively impact your business? Listen to this in-depth interview with the Sr. Director of Strategic Business Development for BigCommerce. Learn more about MoJo Active and our partnership with BigCommerce here: https://partners.bigcommerce.com/directory/partner/362472/mojo-active-inc Overview of topics: [1:59 to 2:53] BigCommerce company demographics [5:57 to 10:21] The difference between open-source and open-SaaS Ecommerce platfor...

42. Adapt, Pivot & Adjust, with Jeff Erickson

June 01, 2020 05:00 - 16 minutes - 15.1 MB

Listen to our interview with entrepreneur, Jeff Erickson, as he offers advice based on a mantra that carried him through some tough times in his career. To learn more about MoJo Active, visit us online at https://www.mojoactive.com

41. The Power of Marketing Workshops

May 25, 2020 04:00 - 28 minutes - 64.3 MB

Sometimes the hardest thing for you to do as a business owner is to ask for help, to admit that you might not know everything about marketing. Have no fear: we have a solution for that! In this episode we have a candid conversation with Andrew Harris of Evergreen Wealth Solutions (www.EGWealth.com) about how he arrived at this conclusion and why he turned to MoJo Active for assistance. The Integrate & Conquer Podcast is a production of MoJo Active and is hosted by Myles Biggs and Tra...

40. Build Your Marketing House

May 18, 2020 04:00 - 16 minutes - 38.4 MB

We're proud to announce the launch of https://www.birchandbeam.co/ -- a new website for Birch & Beam Custom Homes, created by MoJo Active. At the beginning of the project, we sat down with Birch & Beam's husband and wife ownership team, Delmer and Junita Bender, to learn what sets their business apart. We look forward to seeing the homes (and the business) these two build! Send your thoughts on this episode to [email protected].

39. Know Your Customer

May 14, 2020 04:00 - 23 minutes - 21.2 MB

Hear how Greenwood Silo is helping farmers create a better product through an intense understanding of their daily struggles and innovative approaches to solving those problems. This interview is proof that the BEST way to grow your business is through knowing your customer and how to bring them value. We'd love to hear your thoughts on this episode. Email us at [email protected].

38. Great Communication Is Timeless

May 12, 2020 04:00 - 14 minutes - 12.8 MB

Carol's advice to business owners when it comes to effective communication? Stick to the basics. Make sure you're honest, relevant, and transparent. After graduating from Penn State University, Carol White held a variety of marketing and corporate communications positions in New York City, Los Angeles, and Chicago. Carol now serves on the Board of Directors for Central Pennsylvania Creative Professionals (CP2). Learn more about the organization here: https://cpsquared.com/ For more ...

37. Get to know Travis Lockuff, web developer

May 07, 2020 04:00 - 9 minutes - 12.5 MB

In this interview with MoJo Active web developer, Travis Lockuff, we learn how his self-described curious mind, and natural problem-solving instincts help to drive technical solutions for our clients. For more on MoJo Active, please visit us online at https://www.mojoactive.com.