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34 episodes - English - Latest episode: almost 8 years ago - ★★★★★ - 75 ratingsBlog
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Episodes
21 Insurance Sales Tips For Young or Inexperienced Insurance Agents
June 08, 2023 07:00Selling insurance is different from selling everything else.Insurance is one of the most expensive things people buy and they can’t see it, touch it, or hold it.You’re selling ideas. You’re selling trust. You’re selling promises.You’re selling yourself. This is such a huge challenge that most insurance salespeople quit in the first 2 years and many agents are afraid t [...]
27 Referral Marketing Ideas to Get Referrals And Sell More Insurance
May 15, 2023 07:00I know a few agents who hate asking for referrals because they’re afraid of bothering clients or asking for “too much”.I understand the mentality, but it’s wrong.When you make it easy and risk-free for clients to refer your agency, you are doing them a favor!Why is that?Because referrals are social currency. We all like to recommend quality companies and products to each other because it’s a way of helping one another.Unfortunately, many insurance agents are never properly taught [...]
How to Sell Insurance On Value Instead of Price – 14 Sales Tips
April 03, 2023 07:00What do computers, monkeys, and my 3 year old daughter all have in common?They can all sell insurance on price alone.A professional insurance salesperson (like you) must be able to connect with prospects and help them understand and internalize the value of the insurance you’re selling.If you only sell insurance on price, you will eventually be replaced because:There will always be another company with lower rates.When people buy from you just to save money, they’ll leave just as fast.A c [....
29 Ideas to Cross-Sell More Insurance to Current Clients
March 20, 2023 07:00Sometimes cross-sales fall in your lap.“Do you guys also do life insurance?”Beautiful thing, huh?Most of the time though, you have to work hard to make it happen.I’ll assume you’re already good with the ones that fall in your lap, today I want to give you a bunch of ideas for making cross-sales happen.So I did a little “brain-dump” and came up with 29 different ways you can cross-sell more in your insurance agency. [...]
Networking Tips for Insurance Agents: 34 Smart Ideas
February 06, 2023 08:00I don’t like networking events.I don’t like the fake smiles, cheesy jokes, overbearing personalities, awkward conversations, and unsolicited advice.And of course I can’t stand the sales pitches for crap I will never ever buy.On the bright side… sometimes there’s alcohol.Although I’m a die-hard internet marketing guy I know these two things as fact: The more peo [...]
22 Ways to Thank Your Insurance Agency Customers
January 15, 2023 08:00I’m no relationship expert.Just ask my wife.But I know you need to go out of your way to show appreciation for the other person in any relationship, otherwise it will deteriorate and eventually die.But you don’t want relationship advice from me. (trust me)Let’s talk about your agency instead. How healthy are your customer relationships?Do they know how much you appreciate them?Do [...]
34 Insurance Agency Retention Strategies: The Ultimate Agent Resource
December 05, 2022 08:00Retention is necessary to build and maintain a successful insurance agency.Every agent knows that.You know small boosts in retention will grow long term profit immensely.You know it costs more to get new customers than to keep current ones.And you probably know the pain of losing more policies than you wrote in a week. You don’t hear as much about these two things:Retention is a sales stra [...]
The Perfect Insurance Agent Elevator Pitch in 4 Steps
November 07, 2022 08:00Today’s article was contributed by guest author Avery Manko from The Manko Company. Thanks Avery! Let’s face facts: to the average person, insurance is not exciting or interesting.Adding insult to injury, I’d be willing to bet that most folks think insurance is a necessary evil and are not thrilled about paying premiums.Writing new business in an overcrowded marketplace is tough enough already, so when you sound like Ned Ryerson from “Groundh [...]
25 Welcome Kit Ideas For New Insurance Customers
October 10, 2022 07:00Selling insurance is hard.Really hard!In fact, making a sale is so hard that agents often forget the most important part of building a successful insurance agency: Developing a ROCK-SOLID relationship with every client. There’s no better time forge that relationship and boost the lifespan of your clients than immediately after the initial sale, but it’s easy to miss becaus [...]
Customer Reviews for Insurance Agents – Free PDF Download
September 12, 2022 07:00According to a recent survey by J.D. Power & Associates over 92% of internet users have used reviews to make a purchase sometime in the last 12 month. That’s pretty much everyone.Reviews matter. People don’t have time to waste shopping around or money to lose on a bad service or product. Using the collective experience of a group of people is a great way to speed up your shopping p [...]
Recruiting Top Insurance Producers: 25 Ideas for Agencies
December 01, 2015 15:07 - 36 minutes - 33.6 MBIn this 7th episode of Insurance Marketing with John Carroll I share 25 ideas for hiring the best insurance producers. Click Here to Subscribe via iTunes Listen to this episode to find out: The hidden segment of people who make the best producers at an affordable wage. Why you’re wrong about the best personality traits for [...] The post Recruiting Top Insurance Producers: 25 Ideas for Agencies appeared first on Insurance Marketing Blog.
Attention-Grabbing Quotes: 22 Ways to Get More Callbacks
July 21, 2015 13:45 - 27 minutes - 25.7 MBIn this 22nd episode of Insurance Marketing, I share 22 ways to make people pay attention to your quotes and respond. Click Here to Subscribe via iTunes Listen to this episode to find out: Why your quoting technology does not need to hold you back. What to include a picture of in your quotes to get [...] The post Attention-Grabbing Quotes: 22 Ways to Get More Callbacks appeared first on Insurance Marketing Blog.
Sales Conversation Tips to Get Insurance Prospects to Buy
June 16, 2015 13:25 - 25 minutes - 23.9 MBIn this podcast episode of Insurance Marketing I share 17 sales conversation tips you can use to sell more insurance. Click Here to Subscribe via iTunes Listen to this episode to find out: The best times to use your prospect’s name during the sales conversation. What to ask instead of “do you have” while collecting quote [...] The post Sales Conversation Tips to Get Insurance Prospects to Buy appeared first on Insurance Marketing Blog.
YouTube Marketing Ideas for Insurance Agents – Part 1
March 31, 2015 13:31 - 20 minutes - 18.8 MBThis episode of Insurance Marketing is the first of a two part episode about ideas for video marketing for insurance agents, I’m going to share 15 ideas to leverage video in your marketing. Click Here to Subscribe via iTunes Listen to this episode to find out: The biggest excuse agents use to avoid using video and why it’s 100% wrong. The [...] The post YouTube Marketing Ideas for Insurance Agents – Part 1 appeared first on Insurance Marketing Blog.
YouTube Video Marketing Ideas for Insurance Agents – Part 2
March 03, 2015 13:34 - 28 minutes - 26.1 MBThis episode of Insurance Marketing is the second of a two part episode about ideas for video marketing for insurance agents, I’m going to share 17 more ideas to use video marketing in your agency. Click Here to Subscribe via iTunes Listen to this episode to find out: How to easily create a year-in-review slideshow video. A simple trick to [...] The post YouTube Video Marketing Ideas for Insurance Agents – Part 2 appeared first on Insurance Marketing Blog.
Hiring Producers – 25 Tips to Hire Top Insurance Salespeople
February 10, 2015 14:38 - 34 minutes - 31.6 MBIn this 21st episode of Insurance Marketing, I share 25 tips to hire the best insurance salespeople into your agency. Click Here to Subscribe via iTunes Listen to this episode to find out: The two biggest reasons experienced producers are less attractive to hire for your agency. The job applicants you absolutely must avoid at all [...] The post Hiring Producers – 25 Tips to Hire Top Insurance Salespeople appeared first on Insurance Marketing Blog.
18 Processes To Make Your Insurance Agency Successful
February 03, 2015 14:07 - 23 minutes - 22 MBIn this 19th episode of Insurance Marketing with John Carroll, I share 18 processes to make your agency more efficient and successful. Click Here to Subscribe via iTunes Listen to this episode to find out: Why establishing processes in your agency can make the difference between succeeding and failing. What factors should be considered for developing [...] The post 18 Processes To Make Your Insurance Agency Successful appeared first on Insurance Marketing Blog.
9 Reasons to Subscribe to Insurance Marketing with John Carroll
December 16, 2014 17:45 - 18 minutes - 17.3 MBIn this first episode of Insurance Marketing with John Carroll, I explain 9 reasons every insurance agent should subscribe to this podcast. Click Here to Subscribe Via iTunes Listen to this episode to find out: How I’m going to help you make more money. What tips and strategies I’ll be providing in future episodes. Why [...] The post 9 Reasons to Subscribe to Insurance Marketing with John Carroll appeared first on Insurance Marketing Blog.
Sell Value Instead of Price: 14 Actionable Steps for Insurance Agents
November 11, 2014 14:33 - 27 minutes - 26 MBIn this episode of Insurance Marketing with John Carroll I discuss 14 actionable ways to adjust your sales conversations to sell value instead of price. Click Here to Subscribe via iTunes Listen to this episode to find out: The simple question that forces prospects to explain to you (and to themselves) why they usually buy on [...] The post Sell Value Instead of Price: 14 Actionable Steps for Insurance Agents appeared first on Insurance Marketing Blog.
How to Get More Facebook Fans For Your Agency – Part 1
September 02, 2014 13:11 - 25 minutes - 23.4 MBIn this first of a two part episode of Insurance Marketing, John Carroll shares the secrets to getting hundreds of followers to your agency’s Facebook page! Click Here to Subscribe via iTunes Listen to this episode to find out: What’s the first thing to determine BEFORE trying to grow your Facebook fans. What is the [...] The post How to Get More Facebook Fans For Your Agency – Part 1 appeared first on Insurance Marketing Blog.
Get More Referrals In Your Insurance Agency – Part 2 – Audio
August 19, 2014 14:28 - 31 minutes - 29.3 MBIn this 15th edition of Insurance Marketing with John Carroll John discusses more great ways to boost referrals within your insurance agency. Click Here to Subscribe via iTunes Listen to this episode to find out: The mindset your salespeople need to boost referrals. How to effectively ask for referrals in your email signature. How to remove [...] The post Get More Referrals In Your Insurance Agency – Part 2 – Audio appeared first on Insurance Marketing Blog.
How to Get More Facebook Fans For Your Agency – Part 2
August 05, 2014 14:05 - 24 minutes - 22.3 MBIn this second of a two part episode of Insurance Marketing, John Carroll shares 14 more actions to grow the number of active followers on your agency’s Facebook page! Click Here to Subscribe via iTunes Listen to this episode to find out: A quick recap of numbers 1-14 that we discussed in the last episode [...] The post How to Get More Facebook Fans For Your Agency – Part 2 appeared first on Insurance Marketing Blog.
9 Sales Tips From a Former Insurance Claim Adjuster
July 15, 2014 12:58 - 25 minutes - 23.7 MBIn this 20th episode of Insurance Marketing with John Carroll, I share 9 important lessons that I learned long ago during my days as a claim adjuster that can translate to the world of insurance sales. Click Here to Subscribe via iTunes Listen to this episode to find out: Why convincing yourself you have the best [...] The post 9 Sales Tips From a Former Insurance Claim Adjuster appeared first on Insurance Marketing Blog.
Having Fun in Your Insurance Agency: 30+ Ideas (Audio)
July 08, 2014 13:27 - 25 minutes - 23.4 MBIn this episode of Insurance Marketing, John Carroll shares 31 awesome ways to make your insurance agency more fun! Click Here to Subscribe via iTunes Listen to this episode to find out: How to make contests that get more sales by not focusing on sales. How to make sales bonuses more exciting by using cash. [...] The post Having Fun in Your Insurance Agency: 30+ Ideas (Audio) appeared first on Insurance Marketing Blog.
Get More Referrals In Your Insurance Agency – Part 1 of 2
July 01, 2014 14:00 - 23 minutes - 21.7 MBIn this episode of Insurance Marketing with John Carroll shares 9 actionable tactics you can use to get more referrals in your insurance agency. Click Here to Subscribe via iTunes Listen to this episode to find out: The attitude shift you need to make in order to boost referrals. The hidden value of creating a formal [...] The post Get More Referrals In Your Insurance Agency – Part 1 of 2 appeared first on Insurance Marketing Blog.
34 Customer Loyalty Strategies for Insurance Agents – Part 2
June 24, 2014 17:04 - 27 minutes - 25.3 MBIn this podcast episode of Insurance Marketing I share 17 more actionable ways to boost your agency’s client loyalty and customer retention. This is the second of 2 podcasts about the subject. In this episode I’m discussing the second 17 and in the prior episode I discussed 17 other ideas. Click Here to Subscribe via iTunes [...] The post 34 Customer Loyalty Strategies for Insurance Agents – Part 2 appeared first on Insurance Marketing Blog.
34 Customer Loyalty Strategies for Insurance Agents – Part 1
June 17, 2014 13:18 - 27 minutes - 25.7 MBIn this podcast episode of Insurance Marketing I share 17 creative and actionable ways to improve your agency’s customer loyalty and retention. This is the first of 2 podcasts about the subject. In this episode I’m discussing the first 17 and in the next episode I’ll share another 17 ideas to build loyalty. Click Here to [...] The post 34 Customer Loyalty Strategies for Insurance Agents – Part 1 appeared first on Insurance Marketing Blog.
Insurance Agent Networking Advice – Podcast 2 of 2
June 10, 2014 14:25 - 26 minutes - 24.5 MBThis episode is the second in a two part series where I share 34 bits of advice for insurance agent networking. In this episode I go through the next 17 and If you like these check out the previous 17 tips. Click Here to Subscribe via iTunes Listen to this episode to find out: Why wallflowers [...] The post Insurance Agent Networking Advice – Podcast 2 of 2 appeared first on Insurance Marketing Blog.
Insurance Agent Networking Advice – Podcast 1 of 2
June 03, 2014 13:57 - 28 minutes - 26.1 MBThe 8th episode of Insurance Marketing with John Carroll is the first in a two part series where I share 34 bits of advice for insurance agent networking. In this episode I go through the first 17 and I’ll do the next 17 soon. Click Here to Subscribe via iTunes Listen to this episode to find [...] The post Insurance Agent Networking Advice – Podcast 1 of 2 appeared first on Insurance Marketing Blog.
Sales Advice for New Insurance Agents and Producers
May 27, 2014 14:36 - 33 minutes - 31.4 MBIn this 6th episode of Insurance Marketing with John Carroll I share 21 sales tips for new insurance agents and producers. Click Here to Subscribe via iTunes Listen to this episode to find out: How to connect with anyone of any age. Why asking prospects about their kids helps you sell more. How you can appear [...] The post Sales Advice for New Insurance Agents and Producers appeared first on Insurance Marketing Blog.
Internet Lead Mistakes Insurance Agents Make & How to Avoid Them
May 21, 2014 03:40 - 40 minutes - 37.6 MBIn this 5th episode of Insurance Marketing with John Carroll I explain the 15 biggest mistakes insurance agents and producers make while working internet leads. Click Here to Subscribe via iTunes Listen to this episode to find out: Where internet leads come from. What makes a lead 100X less valuable. Why leads from one company seem [...] The post Internet Lead Mistakes Insurance Agents Make & How to Avoid Them appeared first on Insurance Marketing Blog.
Online Reviews: Why They’re Important and 10 Tips to Get More
April 29, 2014 15:07 - 24 minutes - 23 MBIn this episode of Insurance Marketing with John Carroll I explain why positive online reviews are so important for your insurance agency and I provide 10 tips for obtaining them. Click Here to Subscribe via iTunes Listen to this episode to find out: How to protect your agency from negative reviews. 2 Tactics to avoid getting [...] The post Online Reviews: Why They’re Important and 10 Tips to Get More appeared first on Insurance Marketing Blog.
Google SEO: Part 2 – Tricks, Tips and Resources for #1 Rankings
April 22, 2014 16:21 - 56 minutes - 51.7 MBIn this 3rd episode of Insurance Marketing with John Carroll I explain tools and tricks to optimize your insurance agency to show up at the top of Google search results. Click Here to Subscribe via iTunes Listen to this episode to find out: How to get #1 rankings on Google. How “black-hat” SEO can destroy your [...] The post Google SEO: Part 2 – Tricks, Tips and Resources for #1 Rankings appeared first on Insurance Marketing Blog.
Google SEO: Part 1 – Local Ranking Factors for Insurance Agents
April 15, 2014 13:44 - 26 minutes - 24.8 MBIn Part 1 of this 2 part podcast I explain the factors Google uses to determine your search engine ranking. Click Here to Subscribe via iTunes Listen to this episode to find out: How to get everyone within 5 miles of your agency to see your business on Google. The 3 factors Google officially admits [...] The post Google SEO: Part 1 – Local Ranking Factors for Insurance Agents appeared first on Insurance Marketing Blog.