The Blue Ocean
Insurance Happy Hour
English - April 26, 2019 20:00 - 37 minutes - 17 MB - ★★★★★ - 1 ratingBusiness Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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GEICO spent $1.5 billion on advertising in 2018 (a more than 400% increase from their 2004 spend). Yet, their number of new policies sold has stayed about the same. Becky and Laird talk about the cost of acquiring new customers and how convenience is an important part of that. Plus, a new drinking game.
McModern | Coverager (https://mailchi.mp/coverager/2019news-1359665?e=4b89268163)
GEICO spent $1.5 billion on advertising in 2018 (a more than 400% increase from their 2004 spend). Yet, their number of new policies sold has stayed about the same. Becky and Laird talk about the cost of acquiring new customers and how convenience is an important part of that. Plus, a new drinking game.