![Insurance Happy Hour artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts113/v4/fb/f7/ab/fbf7ab9a-a512-7c69-8520-fa425772a3fd/mza_2646271728625120129.jpg/100x100bb.jpg)
Potato, Potahto
Insurance Happy Hour
English - December 13, 2019 21:00 - 30 minutes - 14 MB - ★★★★★ - 1 ratingBusiness Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Building brand loyalty starts with brand-driven marketing, not price-driven marketing. It is not only the insurance industry that has seen consumers being price-focused as a result of advertising that focuses on price. Several retail brands have recently announced plans to shift back to this type of marketing to drive long-term success. Plus, does work slow down in December for you? And, our favorite Christmas movies.
Old Navy will shift back to brand-building in a growing trend among advertisers (https://www.cnbc.com/2019/11/22/old-navy-was-neglecting-brand-marketing-gap-cfo-admits.html)
Building brand loyalty starts with brand-driven marketing, not price-driven marketing. It is not only the insurance industry that has seen consumers being price-focused as a result of advertising that focuses on price. Several retail brands have recently announced plans to shift back to this type of marketing to drive long-term success. Plus, does work slow down in December for you? And, our favorite Christmas movies.
Old Navy will shift back to brand-building in a growing trend among advertisers