How to Communicate Effectively in the 2020 World — Episode 016

Insurance Agency Trendsetters

English - July 07, 2020 17:00 - 22 minutes - 15.3 MB
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Previous Episode: Chip Bacciocco: How Agency Nation Pivoted to Conduct Elevate Conference 2020 Online

Next Episode: Cameron Annas: Transforming a Multi-Generational Insurance Agency — Episode 17

#016 – 2020 has thrown us enough challenges to last a decade. It’s also forever changed how we communicate with our staff, clients, and prospects. Today, we take a deep dive into how communication has changed and what you need to know about internal and external communication in 2020 and beyond.

There are three main areas of impact:

1. Pandemic-related

2. Racial tensions

3. Social Media and offensive speech

We’ll address these and other questions:

What do you do if your staff member or a customer in your office tests positive for COVID?

Can you advertise now?

How does your marketing message need to change?

How are companies handling the current racial tensions?

Is it safe to post on social media?

What’s the most important thing agents can do right now to lead their staff and community through this difficult time?

For full show notes go to:

www. Insuranceagencytrendsetters.com/016

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