Becky Schroeder: How Agencies are Attracting Customers Online

Insurance Agency Trendsetters

English - June 09, 2020 10:00 - 25 minutes - 17.4 MB
Marketing Business Technology insurance agency agency growth cyberliability insurance agency sales agency management systems insurance agency value insuretech digital marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Dr. Michelle Osborne — How the Department of Insurance is Using Technology to Serve Companies, Agents, and Consumers

Next Episode: Chip Bacciocco: How Agency Nation Pivoted to Conduct Elevate Conference 2020 Online

#014 – The pandemic has shifted consumers attention online. Hear how agencies are attracting new prospects through their websites and online marketing.

Becky Schroeder, CMO of ITC joins us to discuss agency websites and how agencies have been successful attracting prospects with online marketing.

As the leading provider of agency websites, ITC has access to key analytics which have shown a significant increase in website traffic and online quoting. In addition, there’s been a continued shift toward mobile — now accounting for 78% of online views.

We also dive deep into SEO and what drives traffic to websites: blogs, Google My Business, and more.

Are you getting reviews for your agency? Becky covers the three aspects of reviews that impact your business and how to handle that difficult bad review.

She also shares two success stories and what has made them so successful.

Finally, we talk about why it’s so important to have offline and online strategies that work in tandem.

For full show notes go to:

www. Insuranceagencytrendsetters.com/014

Be sure to click “subscribe” so you don’t miss any upcoming episodes, including unannounced bonus episodes.