The IWA's Cardiff Media Summit on December 3rd 2014 held a discussion on the way that current commissioning models work across the broadcasting industry and the way they serve UK audiences in general and Welsh audiences in particular. What works well at present and where does Wales succeed? What are the issues that need to be addressed and what are the barriers in the way? Are we doing as much as we could to portray Wales and are we maximising the economic benefit?

Panel members:

Chair - John Geraint, Creative Director, Green Bay
Gareth Williams, Chief Executive, Rondo Media
Gwawr Martha Lloyd, Content Commissioner, S4C
Clare Hudson, Head of Productions, BBC Cymru Wales