3 Ways to Prepare for Product Photography (from the lens of a Stylist) - Solo with Ang

Let’s be honest, you need visuals for your business. You audience needs to see your products in the best possible way. Whether you’re about to book in a session with a professional photographer or you’ll be taking your own imagery, I want you to consider these three things that will save you time, be prepared and maximize your efforts. 

Here are three ways to prepare for your next product photoshoot, from the lens of a product stylist. 

First, be very mindful of your brand. Knowing and understanding your brand colours and tones is incredibly important but also understanding the vibe of this specific photoshoot. What is the vibe and energy you’d like to convey for your products? It’s also helpful to look for inspiration and even look at imagery that you know does not represent your brand well. 

Secondly, have a clear list of all products that you need photograph. But more importantly have them listed in order of importance and priority. Sometimes time can run very tight and you don’t want to put yourself in a position where the items you needed don’t get photographed. 

And lastly, gather and or provide accentuating props. For example, if you’re a candle company, it would be valuable to include ingredients you use to make them. If it’s scented with lavender, then including fresh lavender sprigs would be valuable. Right away, your customers can visually understand what this candle would smell like. Otherwise, you could also include the tools you use to make your items, or additional props that flow well with the vibe. Another example would be if you apparel with fun sayings on them about wine; then a bottle of wine or corkscrew would be an example of accentuating props. 

If you’re looking for more styling tips, techniques and inspiration, I would love to connect with you on Instagram @angela.s.doyon

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