Enrollment Management and Marketing: Inextricably Linked (Part 1)

InspirED School Marketers SPARKCAST

English - November 27, 2018 21:43 - 34 minutes - 31.4 MB - ★★★★★ - 26 ratings
Non-Profit Business Marketing admissions alumni education enrollmentmanagement fundraising independentschool k12 marcom privateschool professionaldevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Brand Identity Theory Can Generate Rabidly Loyal Followers For Your Private School

Next Episode: Enrollment Management and Marketing: Inextricably Linked (Part 2)

Heather Hoerle is Executive Director and CEO of the Enrollment Management Association (formerly SSATB) that serves 1,200 schools worldwide, primarily in the U.S. and Canada.Heather is a graduate of Westtown School, has sat on their board and currently sits on the boards of Princeton Academy, the National Business Officers Association and the New Jersey Association of Independent Schools.

In this episode of the Sparkcast, Heather talks about enrollment management in 2018 and the critical role marketing has in admissions success. They discuss the value of tried and tool admissions tools such as viewbooks and school fairs and investigate what the new opportunities lie in the digital landscape.

This is Part 1 of a two-part conversation.