[Top Agency Series] The Art of Performance Marketing With Edwin Choi of Jetfuel Agency

Edwin Choi is the Founder and CEO of Jetfuel Agency, a performance marketing firm specializing in direct-to-consumer brands in the CPG space. Beginning his digital marketing journey in 2009, he has helped grow eight-figure companies and started Jetfuel to build the agency he dreamed of while working in-house. Through a focus on paid social, paid search, and retention marketing, Edwin's agency has worked with major brands like Perfect Bar and Drunk Elephant. An advocate for sustainable brand growth, he ensures Jetfuel delivers amidst evolving economic and marketing landscapes.

Have you ever wondered how direct-to-consumer brands rapidly grow in today's competitive market? Is there a secret recipe for driving customer acquisition and retention effectively, and more importantly, could the right tactics and strategies make a brand go from good to great? How can data-driven marketing unlock potential growth that even exceeds aggressive venture capital goals?

Performance marketing expert Edwin Choi dives into the mechanisms behind successful e-commerce brands and dissects the practices that lead to sustainable growth. He shares how Jetfuel Agency started with core capabilities in paid search and paid social before expanding into retention marketing to enhance customer lifecycle management. The agency's focus on hiring for potential and fostering a culture of long-term thinking underscores its commitment to excellence, leading to high-quality results and strong venture capital relationships.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Edwin Choi, Founder and CEO of Jetfuel Agency, about performance marketing and e-commerce brand strategies. Edwin talks about Jetfuel, insights into team dynamics, the importance of post-mortem analyses, and the navigation of growing pains, reiterating the power of strategic thinking and adaptability in a constantly evolving industry.