[Top Agency Series] Revolutionizing Big Brand Campaigns in the Digital World With Faizan Syed

Faizan Syed is the Founder and CEO of East River, an Effie Award-winning full-service digital marketing agency. With a diverse global client footprint, East River serves an array of sectors including healthcare, beauty, confectionary, pharma, technology, beverage, real estate, and financial services. Its past clientele boasts prominent companies such as Oreo, Cadbury, Unilever, and Pizza Hut, among many others. Before establishing East River, Faizan brought his expertise as an investment banker and business analyst at General Motors to the digital marketing sphere. With a full-time in-house team of about 100 employees, East River serves clients across the US, UK, the Middle East, and Australia.

In the realm of digital marketing, big-brand campaigns are experiencing a revolution. This seismic shift is not just about adapting to the online landscape but about harnessing its power, driving engagement, and translating it into tangible results. 

Enter Faizan Syed, the brilliant mind behind East River, a digital agency that broke into the international scene and won contracts from global brands like Mondelez, Oreo, and Coach. From navigating the intricacies of search engine optimization to tackling the challenges of work-from-home setups, Faizan's expertise runs deep and wide. His insights provide a fresh perspective on how to navigate the evolving digital landscape.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz delves into an insightful conversation with Faizan Syed, Founder and CEO of East River. They discuss how Faizan ventured into digital marketing, his transformative journey from a beginner to handling major clients, and the unique strategies that led to significant success. This episode also uncovers Faizan's learnings from running digital campaigns in various markets, especially the unique digital landscape of Pakistan.