[Top Agency Series] Partnering With Experts for Effective Advertising With Tony Lyons of Alphabet

Tony Lyons is the Owner, President, and Chief Creative Officer of Alphabet, an advertising, design, and new media creative consultancy. Under his leadership, Alphabet has undertaken major brand re-development projects, creative strategies, and content marketing programs for numerous clients from diverse sectors, including tourism and healthcare. 

Tony boasts a career spanning over 30 years in the marketing and advertising industry. He began his career in Ireland, where he held senior designer positions at design and advertising studios such as Young & Rubicam. Tony has presented at various industry conferences, including the Professional Development Institute, the University of Ottawa, and the Government of Canada Public Services and Procurement Canada communications department.

In today's highly competitive business landscape, advertising has become crucial for any brand's success. It helps increase brand visibility, build brand awareness, and drive sales and revenue. However, creating compelling ads is not always an easy task, and that's where an ad agency can help.

Marketing professional Tony Lyons says that by partnering with an expert agency, you can tap into their knowledge, skills, and experience to create unique, powerful, and engaging advertisements that resonate with your target audience and leave a lasting impression. They have the expertise to craft messages that speak directly to your target market and deliver them through various channels, including TV, radio, print, digital, and social media. He shares his journey of building an ad agency to help businesses create a consistent brand image across all platforms and ensure their message reaches the right people at the right time.

On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Tony Lyons, Owner, President, and Chief Creative Officer of Alphabet, to discuss the importance of partnering with an ad agency. Tony explains how he got into advertising, how Alphabet helps brands reposition themselves for advertisements, its pricing model, and other services Alphabet offers.