[Top Agency Series] Niching and Growing Your Agency by Cash Flow with Rod Holmes, Managing Partner at Pilot Digital Marketing

Rod Holmes is the Managing Partner at Pilot Digital Marketing, a business that helps other companies with SEO, PPC, and strategic web development services. Rod has been working with the web since its inception in the mid-90s and has been focused on digital marketing for more than 10 years. During that time, he has seen many clients' businesses grow and transform.

He has a bizarrely wide range of experience: he has a background in manufacturing, he rode a bicycle around the world for 2 years, lived in Tokyo for 10 years, and started two businesses — and sold them. Rod returned to the States and ended up starting Pilot Digital Marketing with a partner, which he's been working at for 12 years.

Digital agency owners risk growing too quickly, expanding their services prematurely, and finding it hard to maintain a high level of client satisfaction. Over the last 14 years, Rod Holmes and the Pilot Digital Marketing team have focused on growth by cash flow to avoid this fate. 

Growing by cash flow involves niching your services, building a solid culture, hiring for culture fit, and creating a great workplace.

How do you achieve all this for your agency? Rod is here to share all of the details with you! 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and guest Rod Holmes, Managing Partner at Pilot Digital Marketing. They talk about how Pilot Digital Marketing has evolved over the last 14 years and the insights along the way. Rod also reflects on his strategies for sustaining a great culture, getting more views on YouTube ads, and raising brand awareness.