[Top Agency Series] Mastering the Art of Media Advertising With Geoff Crain of Kingstar Media

Geoff Crain is the Senior Director of Sales and Marketing at Kingstar Media, Canada’s top performance marketing agency. The agency designs and implements winning media strategies based on each client’s goals. As a seasoned media professional, Geoff has amassed over 12 years of experience in planning, purchasing, and optimizing offline and online media for some of the most distinguished brands in the world. He has a proven track record of successfully executing media buys across all advertising mediums, such as linear TV, radio, DOOH, CTV, SEM, SEO, programmatic, and paid social while managing high-volume media campaigns across Google, Meta, and TikTok.

In today's highly competitive business landscape, having a great product or service alone is not enough to guarantee success. To significantly impact your industry, effectively marketing your offerings to your target audience is crucial.

According to performance marketing expert Geoff Crain, this is where media advertising comes in. However, designing and implementing winning media strategies can be complex and time-consuming, especially if you lack the necessary expertise. That's why it's crucial to hire a reputable agency that can help you achieve your advertising goals. At a professional media agency, you'll have access to a team of experienced professionals who can execute successful media buys across all advertising mediums, including linear TV, radio, paid social, and more.

On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Geoff Crain, Senior Director of Sales and Marketing at Kingstar Media, to discuss how companies can thrive through media advertising. Geoff talks about Kingstar Media and what it does, The Future of TV Advertising Conference, the best call-to-action strategy for infomercials, TV advertising for businesses with limited budgets, and radio and podcast advertising.