[Top Agency Series] Growing a Branding Agency: Mark Gascoigne’s Journey

Mark Gascoigne is the CEO of Trampoline Branding, a full-service marketing communications agency based in Halifax, Nova Scotia. He is highly experienced with over 30 years of work in professional marketing. Mark has a strong background in integrated marketing, communications, advertising, and marketing strategy. Before Trampoline Branding, he held various leadership positions at Twist & Bits, including Managing Director and Director of Strategic Services.

With so many businesses vying for attention in today's marketplace, it can be challenging to stand out. Creating a brand that resonates with customers and accurately reflects the company's mission and values is essential.

Experienced marketing professional Mark Gascoigne says that branding is crucial for any business — it is how a company presents itself to the world, and it can significantly impact its success. A strong brand can help a company differentiate itself from competitors, build customer trust, and create a loyal following. However, developing and maintaining a brand is not an easy task. He shares his journey of creating a branding agency to provide valuable insights and guidance throughout the branding process, helping businesses overcome challenges and achieve their branding goals.

On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Mark Gascoigne, CEO of Trampoline Branding, to discuss his journey of building a branding agency. Mark talks about Trampoline Branding’s services and ideal clients, the experience of building a company with a spouse, and shares insights on growing an agency through strategic client management.