[Top Agency Series] Creating a Successful Creative Agency With Tom Shepansky of Rethink

Tom Shepansky is the Co-founder of Rethink Communications, a well-established, full-service creative ideas agency that operates across various locations, including New York, Toronto, Vancouver, and Montréal. The agency caters to a diverse clientele and provides comprehensive 360° campaigns, digital solutions, design, production, public relations, and strategic services. Tom serves as a trustee and oversees the business operations at Rethink. Before Rethink, he held a prominent position as the VP Director of Client Services at DDB Canada, a renowned advertising agency.

Marketing plays a pivotal role in the growth of any business. However, executing successful advertising campaigns as an entrepreneur can be challenging. So, where can they get the desired support to help them thrive in this space? 

Experienced entrepreneur Tom Shepansky says that entrepreneurs must prioritize marketing to stay ahead of competitors — offering great products or services is no longer sufficient to guarantee success. However, it requires a specific set of skills many entrepreneurs may not possess. He recommends working with a creative agency and shares his journey of building such an agency to assist others in achieving their marketing goals.

On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Tom Shepansky, Co-founder of Rethink, to discuss his journey of building a successful creative agency. Tom shares the genesis of Rethink, how he leveraged partnerships, client relationships, and creative ideas to grow the agency, how to win business from big companies as an agency, and techniques for building business culture.