[Top Agency Series] Crafting the Perfect Customer Journey With Riaz Sidi of Sidi.io

Riaz Sidi is the Founder of sidi.io, a digital marketing agency renowned for its expertise in demand generation, performance marketing, and funnel strategy. Sidi.io was named one of Ottawa's fastest-growing companies in 2022 and 2023. With a background that includes a five-year streak at Postmedia in roles from digital strategist to National Training Manager, Riaz has rich experience in corporate media. A leader always on the cutting edge of marketing trends, he dedicates himself to understanding and optimizing the customer buying journey, leading a team that integrates online platforms to drive growth for diverse clients. 

Have you ever wondered how the evolution of digital marketing is changing the way we view traditional advertising? What if your business could predict the customer's needs and cater to them even before they realize the necessity? Is your company ready to leap into an integrated, algorithm-aided marketing strategy?

Riaz Sidi, a sales and marketing leader with over 20 years of experience, spills the secrets to transforming a brand's digital presence by dissecting and reverse-engineering the customer buying journey. By integrating innovative tactics such as quiz funnels and targeted Facebook ads, he explains how he helps clients from diverse industries achieve explosive growth. Riaz shares invaluable insights into how his team utilizes data, AI tools, and creative brainstorming to tailor each campaign to the client’s unique audience.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Riaz Sidi, Founder of sidi.io, about crafting impactful marketing strategies. Riaz delves into understanding customer pain points and leveraging this knowledge to drive demand generation, lessons learned from his retail struggles, and the demographic targeting and algorithm used in digital marketing for specific industries.