[SaaS Series & Israel Business Series] Tips for Automating Repetitive Marketing Tasks With Gil Allouche

Gil Allouche is the Co-founder and CEO of Metadata, a company with patented technology that combines predictive scoring and programmatic advertising to deliver a predictable pipeline of opt-in lead-qualified leads for B2B enterprises. Metadata's customers include Cisco, UserVoice, Mulesoft, Salesforce, Infoblox, and Aerospike. Gil is a software engineer turned data-driven growth marketer who founded the company to make demand generation easy for non-technical marketers. 

As a B2B marketer, are you trying to free yourself from mundane tasks so you can focus on doing the work that matters the most? How can you do so and spend more time on the big things like strategy, creativity, and driving revenue?

After doing marketing for three B2B companies, Gil Allouche discovered he was dealing with too many manual and repetitive tasks. As a software engineer turned data-driven growth marketer, he started looking for ways to drive more revenue without getting bogged down by all the manual work. He shares his journey of building a platform to automate repetitive marketing tasks to give marketers time to focus on revenue-generating activities.

In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Gil Allouche, Co-founder and CEO of Metadata, to discuss ways to automate your marketing. Gil talks about Metadata and what it does, the evolution of its product, customer success stories, and its ideal client profile.