[SaaS Series] How Publishers Can Drive More Content Engagement With Zack Dugow
INspired INsider Podcast
English - August 22, 2023 07:00 - 48 minutes - 44.6 MB - ★★★★★ - 320 ratingsMarketing Business Management ceo inspiriational referralmarketing agency ecommerce entrepreneurs inspiring interviews marketing podcastagency Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Zack Dugow is the Founder and CEO of Insticator, a leading global publisher engagement platform. Considered one of the most rapidly expanding companies in North America, Insticator’s products reach over 2 billion users annually. Nearly 2000 publishers utilize its content engagement units, commenting, and monetization solutions.
In addition to heading Insticator, Zack is a mentor and invests in startups. He is a member of YPO, the IAB, and a contributor to the Forbes Tech Council. He has also been recognized on the DMN Top 40 Under 40 list and named to Crain's New York’s 40 Under 40 list.
In this episode…Are you trying to find ways to maximize the revenue generated by site visitors beyond standard ad placements? As a publisher, how can you do so effectively?
Many publishers need a one-stop shop where they can test their readers’ smarts with trivia, gauge their opinions with polls, or provide a platform for healthy dialogue through comments to maximize ad revenue. Zack Dugow shares his journey of creating a company with engagement products that help publishers establish a strong social community within their ecosystems by encouraging users to engage more with site content and each other.
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Zack Dugow, Founder and CEO of Insticator, who discusses how publishers can drive more content engagement. Zack explains how Insticator is helping clients create more content engagement, trivia, and polls, how it maintains culture globally even after an acquisition, and how it got big media partnerships.