In the journey of your company, you can think of the company purpose as the North Star: it’s the  guiding light giving direction towards the greater company vision. Core values are the vehicle that will take you there.

On today’s episode of Insights, we’re talking about defining your core values, step three in learning to lead like a human. Along the way you’ll meet Lois Weinblatt, Founder of True North Visionaries, as she discusses the importance of establishing your core values so you can pursue your company purpose.

After You Listen: 

Pre-order Lead Like A Human on AmazonConnect with Lois: https://www.linkedin.com/in/lois-weinblatt-6766b01a Connect with Adam: https://www.linkedin.com/in/meetadam/ Connect with Nicole: https://www.linkedin.com/in/nicolemmaclean/