Ep.06 Influencer Marketing

In this episode, we’ll uncover everything about influencer marketing, how and when it works, as well as how to create the perfect match between brands and influencers.

Here to help us is Katie Stoller, an Account Supervisor on Ketchum’s Influencer team, guiding influencer strategy and execution across Ketchum’s clients like Ikea and Alcon.

With nearly a decade of experience at PR agencies and companies - Ogilvy and Cision to name a few -, Katie counsels clients on how to effectively reach goals by working with the right influencers to tell compelling stories. 

Katie will help us understand how brands should make the most out of influencer marketing, but also what influencers should consider before accepting brand deals.d, how to set campaign objectives, and how to ensure long-term relationships with clients.

Episode highlights 

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Resources and Mentions:

Katie’s site ► https://katiestoller.com/

Katie Stoller on social media

Ketchum on social media

Socialinsider on social media

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We'll touch on:

* Meet Katie Stoller
* The beginning of Influencer Marketing
* What it means to be an Influencer marketing strategist
* Picking the right influencer 
* What is Influencer marketing and what is it not
* What makes influencer marketing effective
* Main goals and KPIs of an influencer marketing campaign
* Selecting influencers who can become brand ambassadors
* Differences between influencers and brand ambassadors
* What brands should know before working with influencers
* Measure influencer marketing results
* When is an influencer campaign successful
* How influencers choose the brands they work with

Be sure to subscribe to our Data Geeks hub for more social media insights, studies, and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks