How do you know if you need a sonic brand or what the process is like? On this episode, Keri Roberts chats with Jon Brennan of Sonic Signatures to talk about why it's important to create a personal relationship with the consumer, why you should use real voices and original music for your sonic brand, the process of choosing the right voice and music, plus actual sonic brand samples Jon has created where he asks you to guess which category you think they fit into.


VOICE Live from CES


Wednesday, January 8, 2020 in Las Vegas, Nevada, USA


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