In this episode of Inside Voice, Voice Summit programming and content director, Janice Mandel, speaks with Steve Keller, the Sonic Strategy Director for Pandora, the largest streaming music platform in the US. Prior to joining Pandora, Steve was the founder and CEO of iV, an audio consultancy based in Nashville that specialized in the strategy, content, research and management necessary for successful audio branding initiatives. What does someone with over 25 years of experience in the music industry and a BA in Psychology do when his heart says sonic expression and his head seeks out data? Like an alchemist, he blends science and art to explore how sound affects mood and behavior. When it all works, he says, it seems like magic. Here's just a preview of what you'll hear from Steve as he takes the main stage at VOICE Summit this July. Don't miss his panels though -- that's where the inside scoop on what Pandora's up to is bound to come up.