Connections are key. This is especially true when it comes to networking, developing a following, or creating a brand. In this episode, I have the pleasure of speaking with Travis Chappell, founder of Guestio and the Build Your Network podcast. While reaching out to people is inherently fraught with rejection, it is how businesses receive new clients and how podcasts book guests. Travis has spent years creating intentional and thoughtful relationships and he shares a few basic networking principles with us today, along with the story of how he got started. 

 

In this episode, we'll cover:

- Name dropping works. When you're networking and setting up interviews, you just need one well-connected person to give you a chance. This will open up the door to new contacts within the same industry.
- Travis' new business, Guestio. A marketplace platform that connects podcasters, bloggers, and other content creators with the guests they need for their business. 
- Minimum Viable Products. Keeping your apps simple upon startup will save you time and money. 
- How focusing on credibility and authority when you're building your brand will generate loyal listeners.

 

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode51