A.J. Tosyali - President of Benchmark Wedding Rings

 In this episode, we have the privilege of talking to A.J. Tosyali, the President of Benchmark Wedding Rings.  We talk about what it's like to be a second generation jewelry manufacturer based in Tuscaloosa, Alabama.  A.J. also shares his wisdom and insights into the topic of "Exclusives" for retailers, and the tightrope of selling to both brick and mortar stores and online platforms.  He also elaborates on the need for innovation and the advantages of collaborative partnerships in the jewelry trade.