Episode 20: Microtrends Squared, a conversation with Mark Penn

Inside the ICE House

English - April 19, 2018 10:00 - 1 hour - 83.2 MB - ★★★★★ - 95 ratings
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Previous Episode: Episode 19: Igniting the Subscription Economy with Zuora, the Latest Silicon Valley IPO

Next Episode: Episode 21: Oil Prices, an International Affair with Ed Morse

Mark Penn, author of Microtrends Squared, The New Small Forces Driving the Big Disruptions Today, joins the podcast to breakdown the trends that are driving the modern world. Microtrends and countertrends often make up only one percent of the American public, but create massive social movements capable of changing the commercial, political and social landscapes.

Inside the ICE House: https://www.theice.com/podcast/inside-the-ice-house