Episode 120: Scott Goodson, CEO of StrawberryFrog, Transforms Companies, Movement by Movement

Inside the ICE House

English - August 01, 2019 10:00 - 1 hour - 87.2 MB - ★★★★★ - 94 ratings
Marketing Business News Business News careers finance innovation business markets newyorkstockexchange societyculture wallstreet Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 119: Cindy Gallop’s secret to challenging the status quo? 100% authenticity.

Next Episode: Episode 121: SEC Commissioner Hester Peirce Leans In on Bitcoin Innovation

Scott Goodson, founder and CEO of StrawberryFrog, is the author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. From Stockholm to Madison Avenue, we learn how Scott upended traditional advertising by tapping into societal undercurrents, helping brands, people -- and even an entire city -- launch cultural movements. We dive deep into the allure of President Trump’s MAGA message and how technology has changed marketing & politics forever.

Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house