November 12, 2022 - Making the most of your nonprofit's corporate sponsor

On today's Buzz4Good, creator Michael Hemphill previews the new "Construction Zone" exhibit at downtown Roanoke's children's museum, Kids Square, and shares lessons learned about engaging corporate sponsors to help fulfill a nonprofit's mission.

Don't just ask local businesses for sponsorship dollars. Align your nonprofit's mission with theirs! In creating its newest exhibit, Kids Square relied on the talent and expertise – in addition to funding – of The Branch Group construction firm and Carter Machinery to build the incredible interactive attraction.

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.

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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.