16. How to Win His Stage in 5 Minutes with Derek Gubala

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Welcome Derek Gubala, inside the Greenroom! In this episode, Derek shares how to win his stage in 5 minutes (and also, how you could lose it). Derek calls himself a “speaker snob, but, these tips are true for ALL stages. He also shares what you need to do before you sell ANYTHING at events.
Meeting planners: are you implementing the “red carpet plan?” The primary stakeholders at most events are the speakers, attendees, staff, and sponsors. Derek explains the principle of the “red carpet plan,” and why you should be taking care of all parties involved at an event.

Derek helps outline the content of the Brookstone Capital Management Annual Conference. The Brookstone Event brings together financial advisors, industry experts, and strategic partners, and Derek has responsibility for planning the event and selecting top speakers to serve his audience. 

 

Quick Episode Summary:

2:40 Welcome Derek inside the greenroom! 3:31 What is Brookstone? 4:39 The focus of Brookstone events 5:52 The best thing about a Brookstone event 7:15 Rolling out the red carpet for the right people 8:14 Lessons you can learn from Derek's mistakes 10:20 The importance of teams 11:29 Why Derek booked Pat Quin and me to speak 14:08 Should you push a product on a stage? 15:17 What Derek looks for in speakers 16:43 Speaking to the advisor's niche 19:13 The speakers who have impacted Derek the most 19:54 Derek's favorite up-and-coming speakers 20:34 Why live events are still important 21:17 Derek's favorite moment inside a greenroom 22:08 Finial thoughts from Derek 22:47 My biggest takeaways

Connect with Derek:
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